The Ultimate Guide – How to Connect Mailchimp to Squarespace and Boost Your Email Marketing




Email marketing is an essential tool for businesses looking to connect with their audience and drive engagement. By combining the power of Mailchimp and Squarespace, you can easily create and manage effective email campaigns. In this blog post, we will guide you through the process of connecting Mailchimp to Squarespace, and explore the benefits of utilizing these platforms together.

Getting Started

To get started, you’ll need to have a Mailchimp account. If you don’t have one yet, sign up for a free account at Once you have your account ready, follow these steps:

Creating a New Audience/List

The first step is to create an audience or list in Mailchimp. An audience represents the group of subscribers you’ll be targeting with your email campaigns. To create a new audience, log in to your Mailchimp account and navigate to the Audience tab. Click on “Create Audience” and provide the required information such as your audience name, default from email address, and audience description.

Connecting Mailchimp to Squarespace

Now that you have your Mailchimp audience set up, it’s time to connect Mailchimp to your Squarespace website. To do this, follow these steps:

  1. In your Squarespace account, go to the Settings menu and click on “Connected Accounts”.
  2. Click “Connect Account” and select Mailchimp from the list of available integrations.
  3. Authorize Squarespace to access your Mailchimp account by following the prompts.
  4. Once connected, select the Mailchimp audience you created earlier from the dropdown menu.

Integrating Mailchimp with Squarespace Forms

Now that Mailchimp and Squarespace are connected, you can start integrating Mailchimp signup forms on your website. Here’s how:

Adding a Signup Form to Your Website

The first step is to determine where on your website you want to place the signup form. Squarespace offers various options, including adding a form to a page, a blog post, or even a website popup.

Choosing the Form Placement and Design

To add a signup form to a page, edit the page where you want to place the form and add a new block. Select the “Newsletter” block, which is designed specifically for Mailchimp integration. You can also customize the form design to match your website’s branding by adjusting the style settings.

Customizing the Form Fields

Next, customize the form fields to collect the information you need from your subscribers. You can add, remove, or rearrange the fields to best suit your preferences and campaign goals. For example, you might want to ask for the subscriber’s name, email address, and any relevant preferences.

Setting Up Double Opt-in for Your Subscribers

To ensure that only interested and legitimate subscribers are added to your audience, it’s recommended to enable double opt-in confirmation. Here’s how:

Enabling Double Opt-in Confirmation

In your Mailchimp account, navigate to the audience settings and select the “Signup forms” tab. Under the “Form builder” section, enable the double opt-in option. This means that subscribers will receive an email asking them to confirm their subscription.

Customizing the Confirmation Email

Customize the content and design of the confirmation email by editing the double opt-in message template in Mailchimp. Personalize the email to match your brand and provide clear instructions for subscribers to confirm their subscription.

Adding a Popup Form to Your Website

In addition to the traditional signup form, you can also add a popup form to capture visitors’ attention and encourage them to subscribe. Here’s how:

Creating a Popup Form in Mailchimp

In your Mailchimp account, navigate to the audience settings and select “Signup forms” followed by “Form builder”. Click on the “Pop-up” tab and design your popup form by customizing the fields, layout, and display settings. You can choose when and where the popup form appears on your Squarespace website.

Adding the Popup Form to Your Squarespace Site

Once you’ve finished designing your popup form in Mailchimp, generate the embed code and copy it. In your Squarespace account, go to the page where you want to add the popup form and add a new code block. Paste the embed code generated in Mailchimp, and the popup form will be displayed on your website.

Syncing Squarespace Customer Data with Mailchimp

By synchronizing your Squarespace customer data with Mailchimp, you can populate your audience with valuable information that can be used for targeted campaigns. Here’s how:

Enabling Customer Data Syncing

Start by setting up Squarespace’s integration with Mailchimp. In your Squarespace account, go to the Settings menu, select “Connected Accounts”, and choose Mailchimp. Authorize the connection and proceed to map Squarespace customer fields to Mailchimp audience fields.

Mapping Squarespace Customer Fields to Mailchimp Audience Fields

In the integration settings, you’ll have the option to map customer fields such as name, email address, and purchase history to the corresponding fields in Mailchimp. This allows you to segment your audience based on specific customer data and send targeted campaigns.

Creating Segments and Tags for Targeted Campaigns

With Squarespace customer data now synced with Mailchimp, you can create segments and tags to further categorize your subscribers. For example, you can create a segment for customers who have made a purchase within the last month or add tags to differentiate between leads and existing customers. These segments and tags will help you tailor your email campaigns to different audience groups.

Automating Email Campaigns with Mailchimp

One of the major advantages of using Mailchimp is the ability to automate your email campaigns. Here are two types of automated campaigns you can set up:

Creating Automated Welcome Emails

Welcome emails are a great way to engage with new subscribers and make a memorable first impression. With Mailchimp’s pre-designed automation templates, you can easily create and send welcome emails. Customize the content and timing of these emails to meet your specific needs, such as immediately after someone subscribes or on a specific date after joining your audience.

Setting Up Abandoned Cart Emails

Squarespace allows you to track abandoned carts, and with Mailchimp’s automation features, you can send targeted follow-up emails to potentially recover those lost sales. Design and schedule abandoned cart emails in Mailchimp, reminding customers about their abandoned items and offering incentives to complete the purchase.

Tracking and Analyzing Email Campaigns

After your email campaigns have been sent, it’s important to analyze their performance to identify what works best for your audience. Mailchimp provides robust reporting features to help you track and monitor key metrics. Here’s what you can do:

Monitoring Email Performance with Mailchimp Reports

Mailchimp’s reports provide insights into open rates, click-through rates, and unsubscribe rates. Analyzing these metrics will help you understand the effectiveness of your campaigns and identify areas for improvement. You can compare different campaigns and determine which ones resonated the most with your audience.

Integrating Mailchimp with Google Analytics

To gain a deeper understanding of website traffic generated from your email campaigns, integrate Mailchimp with Google Analytics. By adding Google Analytics tracking to your Mailchimp campaigns, you’ll be able to collect data on how your email campaigns contribute to your overall website traffic and conversions.


Connecting Mailchimp to Squarespace offers a powerful combination for businesses looking to maximize the effectiveness of their email marketing efforts. By following the steps outlined in this blog post, you can seamlessly integrate the two platforms, create targeted email campaigns, and track their performance. The benefits of utilizing email marketing with Mailchimp and Squarespace are undeniable, providing businesses with a valuable tool for driving growth and engaging with their audience.


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