The Ultimate Guide to BigCommerce Investor Relations – Everything You Need to Know

Introduction to BigCommerce Investor Relations

BigCommerce is a leading e-commerce platform that enables businesses of all sizes to build, customize, and scale their online stores. With a rich history in the industry, BigCommerce has emerged as one of the key players in the e-commerce market, empowering entrepreneurs and businesses to reach their full selling potential.

As a publicly traded company, BigCommerce recognizes the importance of maintaining strong investor relations. In this guide, we will explore the key components of BigCommerce’s investor relations strategy, highlighting the company’s commitment to fostering transparency, building investor confidence, and driving shareholder value.

Understanding Investor Relations

Investor relations, in the context of BigCommerce, refers to the strategic approach taken by the company to communicate and engage with its current and potential investors. The goal of investor relations is to provide accurate and timely information about the company’s financial performance, growth prospects, and corporate governance practices.

With dedicated investor relations professionals, BigCommerce ensures that its investors have access to relevant information and insights that enable them to make informed investment decisions. These professionals play a crucial role in managing relationships with investors, analysts, and other stakeholders in the financial community.

Importance of Investor Relations for BigCommerce

Effective investor relations are vital for BigCommerce as they serve multiple purposes:

• Building investor confidence and credibility: By practicing transparency and providing regular updates on the company’s financial performance, BigCommerce builds trust and credibility among its investors.
• Attracting and retaining investors: By showcasing the company’s growth potential and value proposition, investor relations activities attract new investors and retain existing ones.
• Enhancing shareholder value: Through effective communication and engagement, BigCommerce aims to drive long-term shareholder value by ensuring that investors understand the company’s strategic direction and growth prospects.

Key Elements of BigCommerce’s Investor Relations Strategy

Financial Communication

Financial communication plays a pivotal role in BigCommerce’s investor relations strategy. The company provides various channels for communicating its financial performance and outlook:

• Annual reports, financial statements, and SEC filings: BigCommerce prepares annual reports and financial statements that provide a comprehensive overview of its financial health and performance. In addition, the company files regular reports with the Securities and Exchange Commission (SEC) to ensure compliance with regulatory requirements.
• Earnings releases and conference calls: BigCommerce announces its quarterly and annual financial results through earnings releases, providing investors with a snapshot of the company’s recent performance. These releases are typically followed by conference calls or webcasts, allowing investors to ask questions and gain further insights.
• Guidance and forecasts: To provide visibility into its future performance, BigCommerce offers guidance and forecasts, detailing its expectations for revenue, profitability, and other key financial metrics. This helps investors assess the company’s growth prospects and make informed investment decisions.

Investor Presentations and Conferences

BigCommerce actively participates in industry conferences and events, leveraging opportunities to showcase its business strategy, market position, and growth potential. The company also hosts investor presentations and roadshows, providing in-depth insights into its operations, growth initiatives, and financial performance.

Shareholder Relations

Ensuring good shareholder relations is a fundamental aspect of BigCommerce’s investor relations strategy. The company strives to engage and communicate effectively with its shareholders through various channels:

• Annual general meetings and proxy statements: BigCommerce holds annual general meetings where shareholders have the opportunity to discuss important matters and vote on corporate resolutions. Proxy statements are provided in advance, detailing matters to be voted upon.
• Shareholder outreach and engagement: BigCommerce proactively engages with its shareholders on a regular basis, seeking their feedback and addressing any concerns they may have. The company values the opinions of its shareholders and recognizes their role in driving long-term value.
• Dividend policy and investor feedback: While BigCommerce currently does not pay dividends, the company keeps its investors informed about its dividend policy. Additionally, the company actively seeks and considers investor feedback to enhance its investor relations practices.

Corporate Governance and Compliance

Corporate governance and compliance are integral to BigCommerce’s investor relations strategy. The company is committed to upholding strong corporate governance practices and compliance with legal and regulatory requirements:

• Board of directors structure and independence: BigCommerce maintains a well-structured board of directors, with independent directors representing shareholders’ interests. This ensures effective oversight and strategic decision-making.
• Code of ethics and internal controls: BigCommerce adheres to a comprehensive code of ethics, promoting integrity, transparency, and accountability at all levels of the organization. The company also maintains robust internal controls to safeguard shareholder interests.
• Compliance with legal and regulatory requirements: BigCommerce operates in compliance with applicable laws and regulations, including SEC reporting requirements. The company also follows best practices in financial reporting and disclosures.

Investor Relations Tools and Resources

Investor Relations Website

BigCommerce provides an investor relations website that serves as a central hub for investors seeking information about the company. The website offers convenient access to financial reports, presentations, news releases, and other important updates.

Online Investor Relations Platforms

BigCommerce utilizes online investor relations platforms to enhance investor outreach and engagement. These digital tools enable the company to effectively communicate with investors, share information, and gather feedback. The benefits of leveraging online platforms for investor relations include improved accessibility, real-time updates, and enhanced engagement.

Investor Relations Team Contacts

For investor inquiries and collaboration opportunities, contact information for key investor relations personnel is provided on BigCommerce’s investor relations website. These dedicated professionals are available to address investor queries and provide further information about the company’s investor relations efforts.

Best Practices for Effective Investor Relations

Transparency and Accuracy

Transparency and accuracy are key principles of effective investor relations. BigCommerce prioritizes open communication of financial and non-financial information, ensuring that investors have access to timely and reliable data. Consistency in reporting and disclosures is also maintained to foster credibility and trust.

Building Strong Relationships with Investors

Regular communication and updates play a vital role in building strong relationships with investors. BigCommerce aims to provide timely updates on its performance, growth initiatives, and market developments. Proactively addressing investor inquiries and concerns is another important aspect of maintaining strong investor relationships. The company recognizes the importance of developing long-term partnerships with investors based on mutual trust and shared objectives.

Leveraging Technology for Investor Relations

BigCommerce leverages technology to streamline its investor relations efforts. By utilizing tools and platforms for efficient communication, the company ensures prompt and effective dissemination of information. Data analytics and investor relationship management software enable BigCommerce to gain insights into investor preferences and tailor its investor relations strategies accordingly. Moreover, the company keeps pace with digital trends and incorporates innovative approaches to engage with investors.

Conclusion

Effective investor relations are paramount for BigCommerce as they provide a strong foundation for building investor confidence, attracting new investors, and driving long-term shareholder value. By focusing on key elements such as financial communication, investor presentations, shareholder relations, and corporate governance, BigCommerce demonstrates its commitment to transparency and accountability.

As BigCommerce continues to grow and innovate in the e-commerce industry, the company remains dedicated to maintaining strong investor relations. By leveraging a wide range of tools and resources, adhering to best practices, and embracing technology, BigCommerce ensures that its investors are well-informed and actively engaged in its journey.

If you would like to learn more about BigCommerce’s investor relations efforts, we encourage you to explore the company’s investor relations website and reach out to their dedicated investor relations team.