The Ultimate Guide to HubSpot Link Shortener – How to Streamline and Track Your Link Clicks



Introduction to HubSpot Link Shortener

HubSpot Link Shortener is a powerful tool that allows you to shorten your links and track their performance. Whether you’re a marketer, a business owner, or a social media enthusiast, this tool can help you optimize your link management and gain valuable insights.

So, what exactly is HubSpot Link Shortener? It is a feature within the HubSpot platform that allows you to create shortened links using a custom alias, making your URLs more concise and user-friendly.

Now you might be wondering, why should you use a link shortener in the first place? Well, there are several benefits to consider.

Why Should You Use a Link Shortener?

1. Improved user experience: Long and messy links can be off-putting for users. By using a link shortener, you can create clean and concise URLs, making it easier for your audience to engage with your content.

2. Better social media engagement: Social media platforms often have character limits, and long URLs can take up valuable space. By shortening your links, you can maximize your message and encourage more clicks.

3. Enhanced tracking and analytics: With HubSpot Link Shortener, you can gain valuable insights into how your links are performing. Tracking link clicks, analyzing data, and integrating with other HubSpot tools allows you to make data-driven decisions and optimize your link campaigns.

Getting Started with HubSpot Link Shortener

Setting up your HubSpot account

In order to start using the HubSpot Link Shortener tool, you’ll need to have a HubSpot account. If you don’t have one yet, you can easily create a new account by visiting the HubSpot website and following the registration process.

Once your account is set up, you can navigate to the Link Shortener tool within the HubSpot platform by following these steps:

  1. Log in to your HubSpot account.
  2. In the main navigation menu, go to “Marketing” and select “Tracking & Analytics.”
  3. Under “Analytics Tools,” click on “Link Shortener.”

Understanding the link shortening process

Before you start generating shortened links, it’s important to understand how the link shortening process works. HubSpot Link Shortener uses an algorithm that takes your long URL and compresses it to create a shorter and more manageable link.

Additionally, you have the option to choose a custom link alias, which allows you to create a more memorable and brandable URL. It’s a great way to reinforce your brand and make your links stand out.

Generating your first shortened link

Now that you have set up your HubSpot account and understand the link shortening process, it’s time to generate your first shortened link. Here’s how you can do it:

  1. Copy the long URL that you want to shorten.
  2. In the HubSpot Link Shortener tool, paste the long URL into the designated field.
  3. Customize the settings for your link, such as the alias, campaign tags, and expiration date (if applicable).
  4. Click “Generate Shortened Link” and voila! Your shortened link is ready to be used.

Link Tracking and Analytics with HubSpot

Monitoring link performance

Once you have generated your shortened links, it’s important to monitor their performance to gain insights into their effectiveness. HubSpot Link Shortener provides several features to help you track your links:

  1. Tracking link clicks: HubSpot Link Shortener tracks the number of clicks each link receives, allowing you to see how many people are engaging with your content.
  2. Viewing link analytics: In the Link Shortener tool, you can access detailed analytics for each of your shortened links. This includes information such as the number of clicks, sources of traffic, and geographic location of the users.

Analyzing link data

Tracking link performance is just the first step. To truly optimize your link campaigns, you need to analyze the data and gain meaningful insights. Here are a few ways you can do that with HubSpot Link Shortener:

  1. Identifying top-performing links: By analyzing the click data, you can identify which links are performing the best and generating the most engagement. This information can help you refine your marketing strategies and focus on what works.
  2. Understanding click-through rates and conversion rates: Link analytics can provide valuable information on click-through rates (CTR) and conversion rates. By analyzing these metrics, you can identify areas of improvement and make data-driven decisions.

Integrating with other HubSpot tools

One of the major advantages of using HubSpot Link Shortener is its seamless integration with other HubSpot tools. Here are a couple of examples:

  1. Link tracking with HubSpot CRM: By integrating the Link Shortener tool with your HubSpot CRM, you can track link engagement for individual contacts and gain deeper insights into their behavior.
  2. Link insights in HubSpot Marketing Hub: Combining data from the Link Shortener tool with other marketing data in HubSpot Marketing Hub allows you to create comprehensive reports and get a holistic view of your marketing efforts.

Best Practices for Using HubSpot Link Shortener

Now that you have a good understanding of how to use HubSpot Link Shortener, let’s explore some best practices that can help you get the most out of this tool:

Consistent link naming conventions

Using consistent and logical naming conventions for your links can make it easier to manage and organize your campaigns. Consider using a standardized format that includes information such as the campaign name, date, and any other relevant identifiers.

A/B testing for link optimization

A/B testing, also known as split testing, is a valuable technique for optimizing your link campaigns. By creating multiple versions of your link and comparing their performance, you can identify the most effective strategies and improve your click-through rates.

Link retargeting strategies

Link retargeting involves showing customized ads to users who have interacted with your links in the past. By using the HubSpot Link Shortener in conjunction with HubSpot Ads, you can retarget these users with ads that are tailored to their interests and behaviors.

UTM parameters and tracking codes

UTM parameters and tracking codes are additional elements you can add to your shortened links to track specific campaigns, sources, or mediums. By utilizing these features, you can gain even more detailed insights into your link performance and attribution.

Data-driven decision making for link campaigns

Always make decisions based on data. Regularly review your link analytics, identify trends and patterns, and adjust your strategies accordingly. Data-driven decision making can help you optimize your campaigns and drive better results.

Advanced Features and Tips for HubSpot Link Shortener

Link expiration and redirect management

HubSpot Link Shortener provides the option to set expiration dates for your links. This feature is particularly useful if you want to create time-sensitive promotions or temporary landing pages. Additionally, you can manage redirects for expired links, ensuring a smooth user experience even after the link has expired.

Link retargeting with HubSpot Ads

We briefly touched upon this feature earlier, but it’s worth exploring further. By integrating with HubSpot Ads, you can retarget users who have clicked on your shortened links with relevant ads across various platforms. This allows you to maintain engagement and drive conversions.

Integrating with social media and email marketing campaigns

HubSpot Link Shortener can be seamlessly integrated with your social media and email marketing campaigns. By using shortened links in your social media posts and email newsletters, you can easily track engagement and gain insights into what content resonates with your audience.

Link shortening for offline campaigns

While HubSpot Link Shortener is commonly used for digital marketing campaigns, it can also be used for offline marketing efforts. Shortened links can be included in print materials such as brochures, business cards, or billboards, allowing you to track engagement and measure the effectiveness of your offline advertising.

Link permissions and access control

If you have a team working on your link campaigns, it’s important to have control over who can create, edit, and view the links. HubSpot Link Shortener offers link permissions and access control features, ensuring that only authorized individuals can manage your links.


In conclusion, HubSpot Link Shortener is a valuable tool for managing and optimizing your links. Its benefits include improved user experience, better social media engagement, and enhanced tracking and analytics.

By following the steps outlined in this blog post, you can get started with HubSpot Link Shortener, generate shortened links, and gain insights from link tracking and analytics. Remember to implement best practices, leverage advanced features, and use data-driven decision making to maximize the effectiveness of your link campaigns.

So, take advantage of HubSpot Link Shortener to streamline your link management process and elevate your marketing efforts. Start optimizing your links today!


Leave a Reply

Your email address will not be published. Required fields are marked *