The Ultimate Guide – What is a Value Added Reseller (VAR) and How Can It Benefit Your Business?



Introduction to Value Added Resellers (VARs)

When it comes to maximizing efficiency and staying ahead in the competitive business landscape, working with the right partners becomes crucial. One such partnership that has gained significant traction in recent years is with Value Added Resellers (VARs). In this blog post, we will explore what exactly a Value Added Reseller is, why businesses should consider working with them, and how to find the right VAR for your specific needs.

Definition and overview of a Value Added Reseller

A Value Added Reseller, often abbreviated as VAR, is a company that adds value to a product by enhancing it with additional features, services, or customization, making it more valuable to end-users. VARs typically purchase products from manufacturers, make necessary modifications or improvements, and then package and sell them under their own brand or label. They act as intermediaries between the manufacturers and the end-users, offering unique solutions tailored to specific industries or market segments.

Why businesses should consider working with a VAR

Collaborating with a Value Added Reseller can bring numerous benefits to businesses of all sizes and sectors. Let’s take a closer look at some compelling reasons why you should consider engaging with a VAR:

Enhanced product expertise and knowledge

A key advantage of partnering with a VAR is gaining access to their extensive product expertise and knowledge. Here’s how VARs can assist:

  • VARs can provide valuable insights and advice on product selection, helping you choose the most suitable solutions for your business needs.
  • With their deep understanding of product features and functionality, VARs can guide you through the selection process, ensuring you make well-informed decisions that align with your goals.

Customized solutions and integration services

In addition to their product expertise, VARs also excel in offering customized solutions and seamless integration services:

  • By leveraging their in-depth knowledge of the products they sell, VARs can tailor solutions to meet your specific business needs, providing a competitive edge in your industry.
  • VARs possess expertise in integrating products with existing systems, ensuring a smooth transition and minimal disruption to your workflow.

Simplified procurement and cost savings

Working with a VAR can simplify your procurement process and lead to significant cost savings:

  • VARs often offer competitive pricing, thanks to their strong relationships with manufacturers and the ability to negotiate beneficial deals on your behalf.
  • By handling the procurement process, VARs can save you time and resources, reducing administrative burdens and allowing you to focus on other critical aspects of your business.

Dedicated customer support and after-sales service

VARs go the extra mile to provide dedicated customer support and after-sales service, ensuring a positive and long-lasting partnership:

  • They offer ongoing technical support and troubleshooting, ensuring that any issues or challenges you encounter are quickly addressed.
  • VARs can also assist with upgrades, maintenance, and training, enabling you to make the most of the products and solutions you invest in.

Finding the Right Value Added Reseller for Your Business

Choosing the right Value Added Reseller is crucial to maximize the benefits mentioned above. Here are some steps to help you find the perfect VAR for your business:

Identifying specific business requirements

Before embarking on your search for a VAR, it’s essential to assess your specific business requirements:

  • Take the time to evaluate your product and service needs, identifying the areas where a VAR’s expertise and customized solutions can bring the most value.
  • Evaluate your existing infrastructure and compatibility with potential VAR offerings to ensure a seamless integration process.

Researching and evaluating VAR options

Once you have a clear understanding of your requirements, it’s time to research and evaluate different VAR options:

  • Check vendor partnerships and certifications to ensure the VAR has solid relationships with reliable manufacturers and holds the necessary credentials.
  • Read customer reviews and testimonials to gauge the VAR’s reputation and determine if they have a track record of delivering value to their clients.

Conducting interviews and demos

After narrowing down your options, engage with the VARs in detailed discussions to evaluate their suitability:

  • Engage in conversations about your business goals and listen carefully to the VAR’s proposed solutions.
  • Request demonstrations of how their products and services can address your specific needs, ensuring alignment with your goals.

Considering long-term partnership potential

Lastly, consider the long-term potential and compatibility of each VAR:

  • Evaluate the VAR’s ability to scale with your business growth, ensuring they can support your needs as you expand.
  • Review the longevity and stability of the VAR to ensure they will continue to provide excellent service and support in the future.

Case studies and success stories

Real-world examples can provide further insight into the benefits of working with a Value Added Reseller. Here are a couple of case studies that highlight the value a VAR can bring:

Example 1: Company XYZ

Company XYZ, a mid-sized manufacturing firm, was struggling with outdated and disparate systems in their production process. They partnered with a VAR specializing in manufacturing solutions, who assessed their needs and provided a customized ERP system. The VAR integrated the ERP system with their existing systems, resulting in streamlined operations, improved productivity, and cost savings.

Example 2: Company ABC

Company ABC, a retail business, sought a way to enhance customer engagement and streamline their online operations. They collaborated with a VAR with expertise in e-commerce solutions. The VAR helped them implement a robust CRM system integrated with their website, allowing for personalized customer experiences, improved sales processes, and enhanced customer satisfaction.


In summary, partnering with a Value Added Reseller can provide numerous benefits for businesses. From enhanced product expertise and customized solutions to simplified procurement processes and dedicated support, VARs offer unique value that can help you stay ahead in today’s competitive market.

If you’re considering working with a VAR, take the time to assess your specific needs, research and evaluate potential partners, conduct thorough interviews and demos, and ensure long-term compatibility. By following these steps, you can find the ideal VAR that aligns with your goals and delivers the value-added services your business needs.

Remember, the right VAR can be a game-changer for your business, so explore partnership opportunities and unlock your full potential today.


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