Unveiling the Top Social Media Manager Titles and Roles in 2022




Social media has become an integral part of every business’s marketing strategy in 2022. With the increasing importance of building an online presence, social media managers have emerged as key players in managing and growing companies’ social media presence. Moreover, the roles and titles of social media managers have evolved over time to cater to the changing landscape of social media. In this blog post, we will explore the various titles and roles of social media managers in 2022.

Level 1: Traditional Social Media Manager Titles and Roles

At the first level, we have traditional social media manager titles and roles that have been in existence for some time now. These roles focus on managing and implementing the day-to-day social media activities of a company.

Social Media Manager

The Social Media Manager plays a crucial role in developing and executing social media strategies for businesses. They are responsible for creating and curating content, managing social media accounts, analyzing performance metrics, and engaging with the audience. Strong communication skills, creativity, and analytical thinking are essential for this role.

Social Media Coordinator

The Social Media Coordinator works closely with the Social Media Manager to ensure the smooth execution of social media campaigns. They assist in content creation, scheduling, and monitoring of social media platforms. Attention to detail, organizational skills, and the ability to multitask are essential for this role.

Social Media Specialist

The Social Media Specialist focuses on a specific aspect of social media, such as advertising or analytics. They possess in-depth knowledge and expertise in their respective areas and work closely with the Social Media Manager to optimize strategies and tactics. Strong analytical skills, a creative mindset, and proficiency in relevant tools are essential for this role.

Level 2: Emerging Social Media Manager Titles and Roles

As the social media landscape continues to evolve, new titles and roles have emerged to address the growing needs and demands of businesses. These roles often require a more specialized skill set and a deeper understanding of specific areas of social media management.

Content Manager

The Content Manager is responsible for creating and managing high-quality content for social media channels. They work closely with the marketing team to develop content strategies, create engaging posts, and ensure brand consistency. Strong writing skills, creativity, and knowledge of content marketing principles are essential for this role.

Community Manager

The Community Manager focuses on building and nurturing online communities around a brand. They engage with the audience, respond to comments and messages, and create a sense of belonging within the community. Excellent communication skills, empathy, and the ability to handle difficult situations are essential for this role.

Influencer Manager

The Influencer Manager takes charge of identifying, partnering with, and managing relationships with social media influencers. They collaborate with influencers to promote products or services, negotiate contracts, and measure the effectiveness of influencer campaigns. Strong negotiation skills, industry connections, and knowledge of influencer marketing are essential for this role.

Comparison of Traditional and Emerging Social Media Manager Roles

While both traditional and emerging social media manager roles contribute to a company’s social media strategy, there are key differences between them.

Key differences in responsibilities and skills required

Traditional roles focus more on content creation, scheduling, and basic analytics, whereas emerging roles require a deeper understanding of specific areas such as content management, community building, or influencer marketing. The emerging roles often demand additional skills like negotiation, content strategy, and a keen eye for emerging trends.

Niche focus and specialization

Traditional roles take a more generalized approach to social media management, while emerging roles allow for specialization. This shift towards specialization allows companies to leverage the expertise of professionals who can bring specific value in their respective areas.

Impact on overall social media strategy

Traditional roles form the foundation of a company’s social media strategy, whereas emerging roles bring innovative approaches and new perspectives to enhance the strategy. Both traditional and emerging roles complement each other to create a comprehensive and effective social media strategy.


In conclusion, understanding the various titles and roles of social media managers is crucial in 2022. The evolving landscape of social media demands professionals with diverse skills and knowledge. Traditional roles provide the foundation, while emerging roles bring specialization and innovation to social media management. By recognizing the importance of these roles and adapting to the changing trends, businesses can leverage social media to its full potential.

Looking ahead, it is evident that social media manager titles and responsibilities will continue to evolve as technology advances. Staying updated with the latest trends and embracing new ways of managing social media will be essential for social media managers to thrive in this constantly changing field.


Leave a Reply

Your email address will not be published. Required fields are marked *