10 Unconventional Ways to Grow Your Business – Doing Things That Don’t Scale



Unconventional Ways to Grow Your Business

Growth is the ultimate goal for every business. Whether you are a startup or an established company, finding new and innovative ways to expand your reach and increase your revenue is crucial for long-term success. While traditional methods such as advertising and marketing campaigns are effective, sometimes it’s the unconventional methods that truly make a difference.

Leveraging Personal Networks

When it comes to growing your business, tapping into your personal networks can be a game-changer. By leveraging word-of-mouth marketing and implementing referral programs, you can harness the power of your existing relationships to drive new business.

Word-of-mouth marketing has always been one of the most powerful forms of promotion. When someone has a positive experience with a product or service, they are likely to share it with their friends and family. By delivering exceptional customer service and consistently going above and beyond, you can encourage your customers to become brand ambassadors, spreading the word about your business.

Additionally, implementing a referral program can incentivize your existing customers to refer their friends and colleagues to your company. By offering discounts, rewards, or even cash incentives, you can motivate your customers to become active advocates for your brand.

Collaborating with Competitors

While it may seem counterintuitive to work with your competitors, collaborating with them can actually lead to mutual benefits and accelerated growth. By teaming up with businesses in your industry, you can tap into their customer base and expand your reach.

Co-marketing initiatives can be a powerful way to reach new audiences. By joining forces with a complementary business, you can create joint marketing campaigns that highlight the partnership and offer combined value to potential customers. This not only expands your reach but also offers a fresh perspective and differentiates you from your competitors.

In addition to co-marketing, joint ventures can be a way to pool resources, share costs, and tackle larger projects. By combining expertise and resources, you can take on projects that would otherwise be out of reach for your individual businesses.

Niche Targeting

One of the keys to successful growth is to identify and appeal to a specific audience, rather than trying to target everyone. By focusing on a niche market, you can tailor your products or services to meet their specific needs, making your business the go-to solution for that particular group.

Identify the unique characteristics and pain points of your ideal customers and create customized products or services that address those needs. By becoming a specialist in your niche, you establish yourself as an expert and build a loyal customer base that is more likely to refer others to your business.

Embracing Customer Feedback

Your customers are one of the most valuable assets for your business. By actively listening to their feedback and continuously improving your products or services based on their input, you can create a customer-centric approach that sets you apart from your competitors.

Implementing a structured feedback system, such as surveys or online reviews, allows you to gather valuable insights from your customers. Actively respond to their feedback, addressing any concerns or issues that arise. By showing that you value their opinions and are willing to make necessary improvements, you build trust and loyalty among your customers.

In addition to listening to feedback, embrace iterative product development. Instead of trying to perfect your products or services before launching them, release minimum viable versions and gather customer feedback to make iterative improvements. This not only allows you to quickly adapt to customer needs but also creates a sense of co-creation with your customers, making them feel valued and part of your business.

Hosting Unique Events or Experiences

Hosting unique events or experiences related to your industry can be a great way to attract new customers and create buzz around your brand. By offering workshops or classes relevant to your niche, you position yourself as an authority and create an opportunity for potential customers to experience your knowledge and expertise firsthand.

In addition to industry-specific events, consider hosting exclusive VIP events for your most loyal customers. This not only shows appreciation for their support but also creates a sense of exclusivity and fosters a stronger bond with your brand.

Leveraging Social Media Influencers

In today’s digital age, social media influencers have become a powerful marketing tool. By partnering with influencers in your industry, you can tap into their engaged audience and leverage their influence to promote your business.

Identify influencers who align with your brand values and target audience. Reach out to them with personalized proposals on how they can collaborate with your business, whether it’s through sponsored content, product reviews, or social media takeovers. By engaging with relevant communities and online forums, you can further expand your reach and build credibility within your industry.

Providing Exceptional Customer Service

Customer service is often underestimated when it comes to growth strategies. However, by providing exceptional customer service, you not only retain existing customers but also spark positive word-of-mouth and attract new customers.

Focus on personalized customer interactions, going beyond the standard scripted responses. Train your employees to genuinely connect with customers, understand their needs, and provide tailored solutions. By exceeding customer expectations and proactively resolving any issues, you create a reputation for outstanding service that sets you apart from your competitors.

Emphasizing Sustainability and Social Responsibility

Nowadays, consumers are becoming increasingly mindful of the environmental and social impact of the businesses they support. By incorporating eco-friendly practices into your operations and supporting charitable causes or community initiatives, you can attract socially conscious customers and build a positive brand image.

Implement eco-friendly practices such as reducing waste, using sustainable materials, or offsetting your carbon footprint. Support charitable causes that align with your brand values and actively involve your customers in these initiatives. By highlighting your commitment to sustainability and social responsibility, you not only differentiate yourself in the market but also make a positive impact on society.

Building Strategic Partnerships

Collaborating with complementary businesses can open up new opportunities for growth. By building strategic partnerships, you can tap into each other’s customer base, cross-promote your products or services, and share marketing efforts.

Identify businesses that offer complementary products or services to your own. Establish mutually beneficial partnerships that allow you to reach new customers and offer added value. By combining forces, you can create unique offerings and attract a wider range of customers.

Creating Unconventional Marketing Campaigns

Traditional marketing campaigns can sometimes get lost in the noise. By thinking outside the box and creating unconventional marketing campaigns, you can grab attention, generate buzz, and create a memorable experience for your customers.

Consider using viral or guerrilla marketing tactics that surprise and engage your audience. Think about unusual and attention-grabbing advertising strategies that break the mold and differentiate your brand from competitors.


When it comes to growing your business, it’s important to think beyond traditional, scalable methods. Embracing unconventional strategies allows you to tap into new opportunities, differentiate your brand, and create long-term growth.

By leveraging personal networks, collaborating with competitors, niche targeting, embracing customer feedback, hosting unique events, leveraging social media influencers, providing exceptional customer service, emphasizing sustainability and social responsibility, building strategic partnerships, and creating unconventional marketing campaigns, you can set yourself apart and achieve sustainable growth.

Remember, growth is not a one-size-fits-all approach. Experiment with these unconventional methods, adapt them to suit your business and industry, and don’t be afraid to take risks. By being open to new ideas, you might discover untapped potential and unlock unprecedented growth for your business.


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