Comparing Zendesk vs HubSpot – Which Customer Support Platform is Right for You?




Customer support platforms play a crucial role in today’s business landscape, helping companies deliver exceptional support experiences to their customers. In this blog post, we will compare two popular customer support platforms, Zendesk and HubSpot, to help you make an informed decision about which solution best suits your company’s needs.

Overview of Zendesk and HubSpot

Introduction to Zendesk

Zendesk, founded in 2007, is a customer support platform that offers a range of tools and functionalities to assist businesses in managing their customer interactions. With a focus on ticketing, Zendesk enables companies to efficiently resolve customer issues and provide personalized support. It caters to various industries, including e-commerce, software, telecommunications, and more.

Key features of Zendesk include:

  • Ticket management for organizing and tracking customer inquiries
  • Knowledge base for self-service support
  • Live chat for real-time communication
  • Automation and workflow management

Introduction to HubSpot

HubSpot, founded in 2006, is an all-in-one marketing, sales, and customer service platform. While primarily known for its marketing automation capabilities, HubSpot also offers robust customer support features. With a focus on delivering personalized experiences at scale, HubSpot caters to businesses of all sizes and across multiple industries.

Key features of HubSpot include:

  • Helpdesk for managing customer inquiries
  • Live chat for real-time support
  • Knowledge base for self-service support
  • Automation and workflow management

Feature Comparison

Ticketing System

Zendesk’s ticketing system provides a comprehensive solution for managing customer inquiries. It allows support agents to assign, prioritize, and track tickets, ensuring efficient resolution. The system also includes features such as ticket merging and splitting, as well as customizable automation workflows.

HubSpot’s ticketing system offers similar functionality to Zendesk, allowing businesses to organize and track customer inquiries. It allows for ticket assignment, prioritization, and status tracking. Additionally, HubSpot’s ticketing system seamlessly integrates with the rest of the platform, enabling customer support teams to access customer information from other departments like marketing and sales.

Pros and cons of each platform’s ticketing system:

Zendesk’s ticketing system offers robust customization options and a wide range of third-party integrations. However, some users find it complex to set up and navigate, particularly for smaller businesses.

HubSpot’s ticketing system is well-suited for businesses already using the HubSpot platform for marketing and sales. It provides a seamless integration of customer data across departments, but may be limited in terms of advanced ticketing features for larger support teams.

Reporting and Analytics

Zendesk provides powerful reporting and analytics tools to help businesses gain insights into customer support performance. It offers pre-built reports and customizable dashboards, allowing businesses to track key metrics such as ticket volume, response time, and customer satisfaction ratings. Zendesk also provides advanced analytics features for in-depth analysis of support team productivity and customer trends.

HubSpot’s reporting and analytics capabilities span across the platform, including customer support. It offers pre-built reports and customizable dashboards, enabling businesses to track metrics like ticket volume, response time, and customer feedback. Additionally, HubSpot’s reporting integrates with the rest of the platform, providing a holistic view of customer interactions throughout the buyer’s journey.

Pros and cons of each platform’s reporting and analytics features:

Zendesk’s reporting and analytics tools provide a comprehensive overview of customer support performance. However, some users find the learning curve steeper compared to HubSpot’s reporting capabilities. Additionally, advanced analytics features may require higher-tier plans.

HubSpot’s reporting and analytics tools are user-friendly and seamlessly integrated with the platform. While they may not offer the same depth of analytics as Zendesk, they provide valuable insights for businesses already using HubSpot for marketing and sales activities.

Multichannel Support

Zendesk offers multichannel support, allowing businesses to interact with customers across various channels such as email, live chat, phone, and social media. It provides a centralized inbox for managing communications from multiple channels, ensuring streamlined customer support experiences. Zendesk’s support for multiple channels helps businesses meet customers’ expectations and provide a seamless omnichannel experience.

HubSpot also provides multichannel support, allowing businesses to engage with customers across different channels like email, live chat, and social media. HubSpot’s unified customer communication hub provides a centralized view of customer interactions, enabling support teams to respond promptly and consistently across channels.

Pros and cons of each platform’s multichannel support functionality:

Zendesk’s multichannel support capabilities are highly regarded, offering a wide range of channels and integrations. However, some users find the setup process complex, particularly for organizations lacking dedicated IT support.

HubSpot’s multichannel support is praised for its ease of use and seamless integration with other HubSpot tools. However, some users may find the channel offerings more limited compared to Zendesk.


Zendesk offers a wide range of integrations with other tools and software, allowing businesses to build a comprehensive customer support ecosystem. It integrates with popular CRM platforms, collaboration tools, and productivity software to streamline workflows and improve efficiency. Zendesk’s App Marketplace provides access to numerous third-party integrations, expanding its capabilities beyond customer support.

HubSpot also offers a variety of integrations, particularly with tools and software focused on marketing, sales, and customer service. As an all-in-one platform, HubSpot aims to provide a seamless experience within its ecosystem. The HubSpot App Marketplace offers a range of integrations to extend functionality beyond customer support.

Pros and cons of each platform’s integrations:

Zendesk’s extensive integration options make it a flexible solution for businesses requiring seamless collaboration between support and other departments. However, the wide range of integrations can be overwhelming for some users.

HubSpot’s integrations, especially within its own platform, provide a cohesive experience for businesses already using HubSpot for marketing and sales. However, users seeking integrations beyond the HubSpot ecosystem may find options more limited compared to Zendesk.

Pricing and Scalability

Zendesk offers various pricing tiers and plans to accommodate businesses of different sizes and needs. Pricing is based on the number of support agents and additional features required. Businesses looking for advanced functionality like AI-powered automation and custom reporting may need to consider higher-tier plans.

HubSpot also offers pricing tiers and plans based on the number of users and required features. HubSpot’s customer support features are available within the HubSpot Service Hub, which includes other modules like marketing automation and sales tools. Businesses already using HubSpot may find it more cost-effective to leverage the existing platform for customer support as well.

When considering long-term scalability, businesses should evaluate factors like the expected growth of support teams, features required for expansion, and the availability of additional modules or integrations to support evolving needs.

User Experience and Customer Reviews

Feedback from Zendesk users

Zendesk has received positive feedback from users for its robust ticketing system, extensive feature set, and flexibility. Users appreciate the ability to customize workflows and the platform’s reliability in managing customer inquiries. However, some users have reported challenges with the learning curve and complexity of certain features.

Feedback from HubSpot users

HubSpot’s customer support features have been praised for their seamless integration with marketing and sales tools, providing a unified view of the customer journey. Users appreciate the user-friendly interface and the platform’s scalability. However, some users have mentioned limitations in ticketing features compared to dedicated customer support platforms like Zendesk.

Summary of user experience and customer reviews:

Overall, both Zendesk and HubSpot have positive user reviews, with satisfaction varying based on specific business needs and priorities. Zendesk stands out in terms of its robust ticketing system and extensive customization options. HubSpot, on the other hand, shines for businesses already using the platform for marketing and sales.


In conclusion, when comparing Zendesk and HubSpot for customer support platforms, it is essential to consider the specific needs and context of your business. Zendesk offers a comprehensive range of features, customization options, and extensive third-party integrations. HubSpot, on the other hand, provides a seamless experience for businesses already leveraging its marketing and sales tools, with well-integrated customer support features.

For businesses in need of a dedicated customer support solution with advanced ticketing and customization, Zendesk may be the preferred choice. However, for those seeking an all-in-one platform for marketing, sales, and customer support, HubSpot can provide a holistic solution.

Additional Resources

For further research and information, consider exploring the following resources:

Remember to analyze your specific business requirements, conduct thorough research, and, if possible, explore free trials or demos to make an informed decision when choosing between Zendesk and HubSpot as your customer support platform.


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