Demystifying ACT CRM Pricing – Comparing Plans, Features, and Costs



Understanding ACT CRM Pricing

When it comes to choosing the right customer relationship management (CRM) software for your business, there are many factors to consider. One crucial aspect is pricing, as the cost of CRM software can vary significantly depending on the features and capabilities it offers. In this article, we will dive into the pricing structure of ACT CRM and explore the different plans and tiers available.

Different plans and tiers

ACT CRM offers a variety of plans tailored to meet the needs of different businesses. These plans are categorized into three main tiers: basic, advanced, and enterprise.

Basic plans

The basic plans offered by ACT CRM are designed for small businesses or those just starting with CRM implementation. These plans provide essential features such as contact management, task and activity tracking, email integration, reporting and analytics, and mobile access. While they may have certain limitations, such as limited storage capacity or a maximum number of users, they are an excellent choice for businesses looking to get started with CRM at an affordable price.

Pricing breakdown:

The basic plan starts at $15 per user per month, with additional discounts available for annual subscriptions. This pricing includes standard support. However, if you require more advanced features or additional support options, it may be worth considering the advanced or enterprise plans.

Advanced plans

The advanced plans offered by ACT CRM are suitable for businesses that require more advanced automation, marketing campaigns, sales pipeline management, customization options, and enhanced customer support. These plans provide additional functionality to help businesses streamline their processes and improve productivity.

Pricing breakdown:

The advanced plan starts at $25 per user per month, with discounts available for annual subscriptions. This pricing includes priority support, providing businesses with access to faster response times and dedicated support representatives.

Enterprise plans

The enterprise plans offered by ACT CRM are designed for large enterprises and businesses with complex needs. These plans provide advanced reporting capabilities, team collaboration tools, advanced security measures, API access for integrations, and a dedicated account manager to ensure personalized support.

Pricing breakdown:

The enterprise plan pricing is available upon request, as it depends on the specific requirements and scale of the business. It is recommended for businesses with a higher number of users and complex CRM needs.

Factors influencing pricing

When considering the pricing of ACT CRM plans, there are several factors that can influence the overall cost:

1. Number of users

The number of users you need to accommodate within your CRM system will impact the cost. ACT CRM offers pricing options based on the number of users, allowing businesses to pay for the exact number of licenses they require.

2. Scalability options

It’s essential to consider the scalability options provided by ACT CRM. As your business grows, you may need to add more users or upgrade to a higher-tier plan to access additional features. Understanding the scalability options and associated costs can help you plan for future growth.

3. Additional add-ons and integrations

ACT CRM offers various add-ons and integrations to enhance its functionality. These may include email marketing tools, social media integration, or third-party integrations with other software systems. The costs of these additional add-ons and integrations should be considered when evaluating the overall pricing.

4. Contract length and payment options

ACT CRM offers flexible payment options, including monthly and annual subscriptions. Annual subscriptions often come with discounts, making them more cost-effective for businesses planning to use ACT CRM long-term. Consider contract length and payment options when evaluating the overall pricing structure.

Comparing ACT CRM Plans

When choosing an ACT CRM plan, it’s essential to compare the features offered within each tier. Let’s explore the key features available in each plan category:

A. Features comparison

Features Basic Advanced Enterprise
Contact management
Task and activity tracking
Email integration
Reporting and analytics
Mobile access
Advanced automation
Marketing campaigns
Sales pipeline management
Customization options
Customer support
Advanced reporting
Team collaboration tools
Advanced security measures
API access
Dedicated account manager

As the table above shows, the basic plan includes essential features necessary for effective CRM, such as contact management, task and activity tracking, email integration, reporting and analytics, and mobile access. The advanced plan builds upon these features, adding capabilities like advanced automation, marketing campaigns, sales pipeline management, customization options, and enhanced customer support. The enterprise plan offers an even more extensive range of features, including advanced reporting, team collaboration tools, advanced security measures, API access, and a dedicated account manager.

B. Cost comparison

In addition to features, it’s crucial to compare the costs associated with different ACT CRM plans. Let’s explore the cost comparison based on average usage levels for small businesses, medium-sized businesses, and large enterprises:

1. Monthly vs. annual subscriptions

ACT CRM offers both monthly and annual subscription options. By choosing an annual subscription, businesses can save money in the long run as it often comes with discounted pricing. However, monthly subscriptions provide flexibility, especially for businesses with fluctuating user counts or short-term CRM needs.

2. Average costs for different levels of usage

While the exact costs may vary based on specific requirements, here’s a rough estimate of the average costs for different levels of usage:

a. Small businesses

For small businesses with up to 10 users, the monthly cost for the basic plan would be around $150 (10 users * $15 per user per month). Annual subscriptions provide an opportunity to save, with potential discounts ranging from 10% to 20%.

b. Medium-sized businesses

Medium-sized businesses with 10-50 users might opt for the advanced plan. This would result in a monthly cost of approximately $250 to $1,250 (10-50 users * $25 per user per month). Again, annual subscriptions could lead to significant savings.

c. Large enterprises

Large enterprises with over 50 users may require the enterprise plan. The pricing for this tier would depend on the specific needs and scale of the business. For accurate pricing, it is recommended to contact ACT CRM for a customized quote.

Making an Informed Decision

Now that we have explored the various plans and pricing options offered by ACT CRM, it’s time to make an informed decision. Here are some key factors to consider:

A. Assessing business needs and priorities

Start by assessing your business needs and priorities. List down the essential features you require from a CRM system and determine which plan fulfills those requirements within your budget.

B. Evaluating existing software and integration requirements

If you already have existing software systems in place, consider how easily ACT CRM integrates with them. Seamless integration can make a significant difference in your overall productivity and efficiency.

C. Calculating total cost of ownership

When evaluating CRM pricing, it’s essential to calculate the total cost of ownership. Consider not only the initial pricing but also factors such as additional add-ons, training costs, and ongoing support. This will give you a more accurate understanding of the long-term investment.

D. Considering long-term scalability and growth

Think about your business’s future growth and scalability requirements. Choose a plan that can accommodate your projected growth and offers flexibility in terms of adding users or upgrading features as your business expands.

E. Reading reviews and seeking recommendations

Lastly, read reviews from other businesses that have used ACT CRM and seek recommendations from trusted sources. Their insights can provide valuable information and help you make a well-informed decision.


Choosing the right CRM software is essential for enhancing your business productivity and customer satisfaction. ACT CRM offers a range of plans to meet the needs of different businesses, with pricing options varying based on features and user count. By comparing the features and costs of each plan, assessing your business needs, and considering long-term scalability, you can choose the right ACT CRM plan for your business. Make an informed decision and watch your business thrive with an effective CRM solution.


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