How to Use WeChat Live Stream – A Step-by-Step Guide for Businesses




WeChat Live Stream is an innovative feature that allows businesses to connect with their audience in real-time through live video broadcasts. With its popularity skyrocketing in recent years, WeChat Live Stream has become a powerful tool for brands to promote their products and services, engage with their customers, and drive sales.

Getting Started with WeChat Live Stream

Step 1: Setting up a WeChat Official Account

The first step to utilizing WeChat Live Stream is to set up a WeChat Official Account. A WeChat Official Account is a verified platform that offers additional features and tools for businesses. It provides a professional and trustworthy presence on WeChat, the largest social media platform in China.

Step 2: Applying for WeChat Live Stream feature

After setting up a WeChat Official Account, you need to apply for the WeChat Live Stream feature. This step requires providing detailed information about your business and your intended use of the feature. WeChat moderators will review your application, and once approved, you will gain access to WeChat Live Stream.

Step 3: Verifying your account and completing the registration process

Before you can start live streaming on WeChat, you need to verify your WeChat Official Account. Verification requires submitting relevant documents and information, ensuring the authenticity and legitimacy of your account. Once verified, you can then complete the registration process for WeChat Live Stream.

Preparations before Going Live

Step 1: Setting objectives and goals for your live stream

Before going live, it is crucial to define your objectives and goals for the live stream. Are you trying to increase brand awareness, generate leads, or boost sales? By setting clear goals, you can tailor your content and strategy to achieve the desired outcomes.

Step 2: Planning the content and structure of your live stream

Planning the content and structure of your live stream is essential for delivering a compelling and engaging experience to your audience. Outline the key topics, decide on the duration of the live stream, and create a rough script or talking points to ensure a smooth flow of the broadcast.

Step 3: Promoting your live stream in advance

Building anticipation and generating interest is crucial for a successful live stream. Promote your upcoming live stream on your WeChat Official Account and other social media platforms. Utilize eye-catching visuals, intriguing captions, and timely reminders to encourage your followers to tune in.

Conducting a WeChat Live Stream

Step 1: Preparing your equipment and environment

Before going live, ensure that you have the necessary equipment and a suitable environment for broadcasting. Invest in a high-quality camera, microphone, and lighting setup to enhance the overall production quality. Choose a quiet and well-lit area free from distractions to create a professional atmosphere.

Step 2: Going live on WeChat

When you are ready to go live, navigate to the WeChat Live Stream feature within your WeChat Official Account. Set the title and description of your live stream, adjust your camera and audio settings, and select the appropriate audience targeting options. Once everything is set, click the “Start Live Stream” button to initiate the broadcast.

Step 3: Engaging with your audience during the live stream

Engagement is crucial for keeping your audience interested and involved during the live stream. Encourage viewers to ask questions or leave comments by actively monitoring the chat section. Respond to inquiries, acknowledge comments, and address your viewers by name to make them feel valued and connected.

Step 4: Showcasing products or services effectively

A key advantage of WeChat Live Stream for businesses is the ability to showcase products or services in real-time. Utilize this opportunity to provide in-depth demonstrations, highlight key features, and share customer testimonials. Create a sense of urgency by offering exclusive promotions or limited-time discounts during the live stream.

Step 5: Utilizing special features of WeChat Live Stream

WeChat Live Stream offers various special features to make your broadcasts more interactive and engaging. Experiment with features like on-screen stickers, special effects, and split screens to add a dynamic touch to your live stream. Be creative and discover unique ways to captivate your audience.

Post Live Stream Activities

Step 1: Analyzing the performance of your live stream

After the live stream ends, analyzing its performance is crucial for refining your future strategies. Review key metrics such as viewership, engagement levels, and conversion rates. Identify what worked well and areas for improvement to continually enhance your live stream content.

Step 2: Repurposing the live stream content for other platforms

Maximize the value of your live stream by repurposing the content for other platforms. Convert the live stream into shorter clips or highlights to share on social media. Transcribe the key points and insights into blog posts or articles. Repurposing allows you to reach a broader audience and extend the lifespan of your live stream.

Step 3: Following up with audience interactions and questions

Engage with your audience even after the live stream has ended. Respond to comments and questions that were raised during the broadcast. Show appreciation for their participation and address any outstanding inquiries. Building strong relationships with your audience fosters loyalty and encourages repeat engagement.

Best Practices for WeChat Live Stream Success

Keeping the content fresh and engaging

Continuously innovate and keep your content fresh to maintain your audience’s interest. Explore different formats, themes, and approaches that align with your brand personality. Incorporate elements of entertainment or surprise to captivate viewers and encourage them to stay tuned.

Interacting with the audience in real-time

Make your audience feel involved and connected by interacting with them in real-time. Read out comments, answer questions, and acknowledge viewers by name. This level of personalization creates a sense of community and encourages active participation.

Collaborating with influencers or other businesses

Consider collaborating with influencers or other businesses for a joint live stream. This collaboration allows you to tap into a broader audience and leverage the influencer’s credibility and reach. Select partners who align with your brand values and objectives, ensuring a mutually beneficial collaboration.

Utilizing the power of WeChat Mini Programs

WeChat Mini Programs are small applications within the WeChat ecosystem that offer additional features and functionality. By integrating Mini Programs into your live stream, you can enhance the user experience, offer interactive features like polls or quizzes, and even enable seamless purchasing directly within the live stream session.


WeChat Live Stream presents businesses with a powerful platform to engage with their audience, showcase products or services, and drive sales. By following the steps outlined in this guide and implementing best practices, you can unlock the full potential of WeChat Live Stream and propel your business to success. Embrace this innovative feature and witness the remarkable impact it can have on your brand.

Start leveraging the benefits of WeChat Live Stream today and elevate your business’s online presence and engagement!


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