Inside the Pioneering Journey of WeWork’s First Employees – A Success Story and Lessons Learned



The Pioneering Journey: WeWork’s First Employees

In the early days of WeWork, a co-working company that has become a global phenomenon, the first employees played a crucial role in shaping its success. The journey of these pioneering individuals paved the way for WeWork’s rapid expansion, innovative disruption in the real estate industry, and the creation of a unique company culture. In this blog post, we will delve into the recruitment process, early roles and responsibilities, as well as the challenges and lessons learned by WeWork’s first employees.

Recruitment and Hiring Process

Identifying key traits and skills needed in early employees was essential for WeWork’s success. The founders sought individuals who were entrepreneurial, passionate, and driven to make a difference. However, finding the right individuals posed a challenge. WeWork was a startup operating in a niche market, seeking top talent in a competitive industry. To attract the best, the founders employed strategies such as leveraging personal networks, showcasing the company’s vision, and highlighting opportunities for growth.

Building the Foundation: Early Roles and Responsibilities

As WeWork’s first employees, each individual played a vital role in shaping the company’s growth. Key positions within the first employee group included community managers, marketing strategists, and operations coordinators. These individuals worked together to foster a sense of community among WeWork members, drive marketing efforts, and ensure smooth operations. Collaboration and teamwork were central to their success, as they collectively laid the foundation for WeWork’s growth.

Challenges and Lessons Learned

Overcoming limited resources and financial constraints was a significant challenge for WeWork’s first employees. They had to navigate the complexities of scaling a business with a lean budget. However, these challenges forced them to become nimble and adaptable, developing strategies to make the most of the resources at their disposal. They learned valuable lessons in adaptability, agility, and resourcefulness, which later proved to be crucial in responding to market changes and shaping the company’s success.

Success Story: Contributions of WeWork’s First Employees

WeWork’s first employees made substantial contributions to the company’s success, with their efforts resulting in rapid expansion, innovation in the real estate industry, and the development of a unique company culture.

Rapid Expansion and Global Reach

WeWork’s first employees played a pivotal role in the rapid expansion of the company. They opened new locations and ventured into new markets, creating a strong presence amidst competition. Their efforts helped establish WeWork as a global brand and positioned the company as a leader in the co-working space.

Innovation and Disruption in the Real Estate Industry

The introduction of co-working as a mainstream concept was one of WeWork’s significant contributions to the real estate industry. The first employees transformed the way people work and experience office spaces, creating an environment that fostered collaboration and community. This innovation had a ripple effect on the broader real estate market, inspiring other companies to embrace the co-working model.

Culture and Community Building

WeWork’s first employees placed immense emphasis on fostering a sense of community among members. They cultivated a unique and inclusive company culture that attracted individuals from various backgrounds. This focus on community and culture not only benefited WeWork’s members but also had a positive impact on employee engagement and retention.

Lessons Learned from WeWork’s First Employees

The experiences of WeWork’s first employees offer valuable lessons for startups and entrepreneurs looking to make their mark in the business world. Three key takeaways stand out:

Importance of Vision and Purpose

WeWork’s success was built on the alignment of employees with the company’s mission. WeWork’s first employees shared a deep commitment to the vision of transforming the way people work. This shared sense of purpose inspired their efforts and fostered a strong company culture.

Embracing Change and Adaptability

The ability to adapt to shifting strategies and market dynamics was crucial for WeWork’s early employees. They embraced change and proactively sought opportunities for growth. Being open to new ideas and continuously evolving allowed WeWork to stay ahead of the curve and maintain its competitive edge.

Investing in People and Culture

WeWork’s first employees understood the importance of hiring for diversity in skills and backgrounds. They nurtured a supportive and collaborative work environment that fostered growth and creativity. This investment in people and culture contributed to the company’s success and set a solid foundation for future growth.


The journey of WeWork’s first employees played a vital role in shaping the company’s trajectory. Their pioneering spirit, dedication to a shared vision, and ability to adapt to challenges were instrumental in WeWork’s rapid expansion, innovation in the real estate industry, and the creation of a unique company culture. Startups and entrepreneurs can draw inspiration from their experiences, incorporating the lessons learned to pave their way to success in the ever-evolving business world.


Leave a Reply

Your email address will not be published. Required fields are marked *