Mastering Design Exercise Interviews – 5 Key Techniques for Success




Design exercise interviews have become an integral part of the hiring process for designers in many companies. The ability to demonstrate your design skills through practical exercises is invaluable in showcasing your expertise and problem-solving abilities. In this blog post, we will explore the importance of design exercise interviews and provide an in-depth overview of the process.

Understanding the Design Exercise Interview Process

Design exercise interviews involve presenting a design problem or challenge to the candidate, who then has to come up with a solution within a given timeframe. This process helps employers assess a candidate’s design thinking, creativity, and problem-solving skills. There are various types of design exercises, including wireframing, prototyping, and UX/UI design tasks.

To succeed in a design exercise interview, it is crucial to understand how these exercises are evaluated. Interviewers assess factors such as the clarity of your design process, your ability to prioritize, the effectiveness of your problem-solving approach, and the quality of your final design solution.

Technique 1: Research and Preparation

Before tackling a design exercise, it is vital to research and prepare adequately. Begin by understanding the company and its design process. Familiarize yourself with their previous work, design principles, and target audience. This knowledge will help you align your design solution with their brand and values.

Additionally, research the design exercise format and expectations. Gain insights into the specific requirements or constraints given by the interviewer. Analyze sample design exercises to understand the level of detail expected, the scope of the problem, and the presentation format.

Gathering information about the client or product is another crucial element of preparation. Understand the client’s industry, target audience, and any relevant user research. This knowledge will enable you to approach the design problem from an informed perspective and provide a more tailored solution.

Technique 2: Analytical Thinking and Problem Solving

Analytical thinking and problem-solving skills play a vital role in design exercise interviews. Start by breaking down the problem into smaller, more manageable components. Identify key user needs and pain points by empathizing with the target audience. This will help you focus your design effort on solving the most critical problems.

Critical thinking is essential in the design process. Evaluate different design options and consider their implications. Think critically about the trade-offs involved in your design choices and justify them based on user needs, business goals, and technical constraints.

Technique 3: Clear Communication and Presentation Skills

Clear communication and effective presentation skills are essential in design exercise interviews. Structure your presentation in a cohesive manner, starting with a brief overview of the problem and your proposed solution. Clearly explain your design choices, the rationale behind them, and how they address the user needs identified.

Engage with the interviewers by asking questions and soliciting feedback throughout the presentation. This demonstrates your ability to collaborate and incorporate feedback into your design process. Actively listening to the interviewers’ comments and responding thoughtfully can showcase your adaptability and willingness to iterate on your designs.

Technique 4: Time Management and Efficiency

Time management is crucial during design exercise interviews. Set realistic timelines for each stage of the design process, considering the complexity of the problem and the time available. Prioritize tasks by identifying the most critical aspects that need immediate attention.

Allocate your time effectively, ensuring that each design decision receives sufficient consideration. Avoid getting stuck on minor details that could consume excessive time. Instead, focus on achieving a balance between quality and efficiency in your design solutions.

Technique 5: Iteration and Adaptability

Design exercise interviews provide an opportunity to showcase your ability to iterate and adapt your designs based on feedback. Be open to constructive criticism and demonstrate your capacity for incorporating changes into your design solutions. This flexibility and adaptability highlight your willingness to embrace collaborative design processes.

When iterating on your designs, strike a balance between creativity and practicality. Consider feedback from the interviewers, but also maintain a creative and innovative approach. Demonstrate your ability to refine and improve designs while still aligning with user needs and business goals.


In conclusion, design exercise interviews are a valuable tool for evaluating designers’ skills and problem-solving abilities. To be successful in such interviews, it is crucial to research and prepare adequately, apply analytical thinking and problem-solving techniques, communicate and present your designs clearly, manage your time efficiently, and demonstrate a willingness to iterate and adapt. Practice these techniques and continuously improve your design skills to excel in design exercise interviews. Good luck!


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