Mastering Your Contact Ratings in Mailchimp – A Complete Guide




Contact Ratings in Mailchimp play a crucial role in effective email marketing. Mastering contact ratings allows email marketers to better understand their audience, tailor their campaigns, and achieve higher engagement rates. In this blog post, we will explore the importance of contact ratings and provide strategies to boost them.

Understanding Contact Ratings

Contact ratings are a measure of how engaged and valuable your contacts are in your email marketing efforts. They provide insights into the interaction and responsiveness of your audience, helping you identify high-value contacts and those who may need re-engagement. Several factors affect contact ratings, including engagement metrics, purchase history, customer behavior, and segmentation and targeting strategies.

Definition and Purpose of Contact Ratings

Contact ratings provide an overview of how your contacts interact with your emails. They assign a score to each contact representing their level of engagement, with higher ratings indicating more active and valuable contacts. The purpose of contact ratings is to help you identify your most engaged subscribers and optimize your email marketing strategies accordingly.

Factors Affecting Contact Ratings

Several factors influence contact ratings. Here are three key factors to consider:

Engagement Metrics and Email Interactions

The engagement metrics of your emails, such as open rates, click-through rates, and bounce rates, play a significant role in determining contact ratings. Contacts who consistently open and engage with your emails will receive higher ratings than those who rarely interact. Monitoring unsubscribe rates and spam complaints also affects contact ratings, as these indicate disengagement or dissatisfaction.

Purchase History and Customer Behavior

Understanding your customers’ purchase history and behavior can contribute to more accurate contact ratings. Contacts who have made frequent purchases or have a high average order value can be considered more valuable. Tracking customer behavior, such as website visits and product browsing, allows for better personalization and targeted campaigns, which can positively impact contact ratings.

Segmentation and Targeting Strategies

Effective segmentation and targeting of your email campaigns can lead to higher contact ratings. By grouping contacts based on their demographics, preferences, or purchase history, you can tailor content and offers to specific segments. This personalized approach often results in improved engagement, ultimately boosting contact ratings.

Evaluating and Managing Contact Ratings

To effectively manage contact ratings, it is essential to understand how to evaluate them and utilize the information gathered. Mailchimp provides various tools and features to help you access and analyze your contacts’ ratings.

Accessing Contact Ratings in Mailchimp

Mailchimp’s contact rating system enables you to view and interpret contact ratings for your subscribers. By accessing a subscriber’s profile, you can find their contact rating and further assess their engagement level. This valuable information can inform your segmentation and targeting strategies.

Analyzing Engagement Metrics and Email Interactions

Evaluating engagement metrics and email interactions is crucial for understanding contact ratings. Open rates, click-through rates, and bounce rates offer insights into how responsive your contacts are to your emails. Higher open and click rates indicate more engaged contacts, while a high bounce rate may signal deliverability issues or disinterested recipients. Monitoring unsubscribe rates and spam complaints is equally important, as these metrics reflect contact dissatisfaction.

Tracking Purchase History and Customer Behavior

Integrating ecommerce data with your contact ratings allows you to assess customer value accurately. Contacts with a history of frequent purchases, high order values, or recent transactions can receive higher contact ratings. Furthermore, leveraging behavioral tracking, such as website visits or abandoned cart data, helps create personalized campaigns tailored to individual preferences and interests, ultimately improving contact ratings.

Implementing Segmentation and Targeting Strategies

Segmentation and targeting strategies can significantly impact contact ratings. By creating targeted segments based on contact ratings, you can tailor your content and offers to specific groups. This ensures that your emails resonate with your audience, resulting in improved engagement and higher contact ratings.

Strategies to Boost Contact Ratings

Now that we’ve explored the importance of contact ratings and how to evaluate them, let’s delve into actionable strategies to boost your contact ratings and enhance your email marketing efforts.

Improving Email Engagement

Engaging your contacts with captivating emails is crucial for boosting contact ratings. Here are a few strategies to improve email engagement:

Crafting Compelling Subject Lines and Preview Text

Subject lines and preview text are the first things your contacts see in their inbox. By crafting attention-grabbing and relevant subject lines and preview text, you increase the chances of your emails being opened and engaged with.

Designing Visually Appealing and Mobile-Responsive Emails

With the increasing use of mobile devices, it’s essential to design emails that are visually appealing and optimized for mobile viewing. Ensure that your emails are responsive, load quickly, and provide an excellent user experience across different devices and screen sizes.

Optimizing Call-to-Action Buttons and Hyperlinks

Well-placed and persuasive call-to-action buttons and hyperlinks encourage contacts to take the desired action. Use clear, concise, and actionable language along with attention-grabbing visuals to drive engagement and interactions within your emails.

Enhancing Customer Experience and Satisfaction

Providing a superior customer experience and ensuring customer satisfaction are key to improving contact ratings. Consider these strategies:

Personalizing Email Content and Recommendations

Delivering personalized email content and product recommendations based on your contacts’ preferences and behaviors can significantly impact contact engagement. Use dynamic content and personalized product recommendations to make your emails more relevant and compelling.

Implementing Feedback Loops and Surveys

Establish feedback loops by actively seeking customer opinions and feedback through surveys or feedback forms. This not only helps you understand customer preferences but also demonstrates that you value their opinions, fostering engagement and satisfaction.

Providing Timely and Relevant Information

Ensure that your emails contain valuable and timely information that your contacts find helpful. Sharing industry news, tips, or exclusive offers can keep your contacts engaged and eager for more.

Implementing Automated Workflows and Follow-ups

Automation simplifies your email marketing efforts while ensuring consistent engagement. Consider the following strategies:

Setting up Triggered Emails Based on Engagement Levels

Send automated emails triggered by specific actions or engagement levels. For example, you can automatically send a discount code to contacts who haven’t made a purchase in a while or create a series of welcome emails for new subscribers.

Implementing Re-engagement Campaigns for Inactive Contacts

Target contacts who have become inactive by implementing re-engagement campaigns. Send personalized emails or exclusive offers to entice them back and gauge their interest.

Using Automated Drip Campaigns to Nurture Leads

Nurture leads through automated drip campaigns that deliver a series of carefully timed and relevant emails. This approach helps keep contacts engaged and moves them further along the customer journey.

Monitoring and Tracking Progress

Monitoring and tracking your progress is essential to ensure your contact rating strategies are effective. Here are some steps to follow:

Establishing Key Performance Indicators (KPIs)

Define measurable goals for improving contact ratings. Set specific performance indicators, such as increasing open rates by 10% or reducing unsubscribes by 5%. These KPIs will help you track progress and evaluate the success of your strategies.

Utilizing Analytics and Reports in Mailchimp

Leverage the analytics and reporting features of Mailchimp to track changes in contact ratings over time. Monitor campaign performance, segment engagement, and measure the effectiveness of your email marketing efforts. Analyzing these reports will provide valuable insights into what is working and where adjustments are needed.

Adjusting Strategies Based on Data and Insights

Regularly review your analytics and reports to identify areas for improvement. Use the data and insights to inform your decision-making and optimize your email marketing tactics. Iterate and refine your strategies based on your findings to ensure continuous improvement.


Mastering contact ratings in Mailchimp is crucial for successful email marketing. By understanding contact ratings, evaluating and managing them effectively, and implementing strategies to boost them, you can optimize your email marketing efforts, increase engagement rates, and achieve better overall results. Continuously monitor and refine your contact rating strategies to drive success in your email marketing campaigns.


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