The Definitive Guide – The Best Books on Account Management in 2021


Best Books on Account Management in 2021


Account management plays a crucial role in 2021 as businesses strive to build strong client relationships, drive growth, and stay competitive in a rapidly changing landscape. As an account manager, it is essential to constantly develop your skills and stay updated with the latest industry trends. One of the best ways to achieve this is by reading books on account management. These books provide valuable insights, strategies, and techniques that can help you excel in your role and achieve success. In this blog post, we will explore some of the best books on account management in 2021 and why they are beneficial for your professional growth.

The Essentials of Account Management

Book 1: “The Trusted Advisor” by David H. Maister, Charles H. Green, and Robert M. Galford

“The Trusted Advisor” is a must-read for account managers looking to deepen their client relationships and become trusted advisors. This book emphasizes the importance of building trust and provides practical advice on how to develop strong client relationships based on mutual respect and credibility. Key concepts explored in this book include effective communication, active listening, and understanding clients’ needs. By implementing the concepts presented in this book, you can enhance your account management skills and gain the trust of your clients in 2021.

Book 2: “The New Strategic Selling” by Stephen E. Heiman, Diane Sanchez, and Tad Tuleja

“The New Strategic Selling” offers valuable insights into strategic account management. The book presents a systematic approach to selling and emphasizes the importance of understanding customers’ buying processes. It provides tools and techniques to identify key decision-makers, analyze customer needs, and create impactful sales strategies. By incorporating the principles from this book into your account management approach, you can enhance your ability to drive sales and effectively manage strategic accounts.

Book 3: “Key Account Management and Planning: The Comprehensive Handbook for Managing Your Company’s Most Important Strategic Asset” by Noel Capon

In this comprehensive handbook, Noel Capon highlights the significance of effective key account management in maximizing customer value and profitability. The book provides a step-by-step guide to developing and implementing account plans that align with your business goals. It covers topics such as account segmentation, opportunity analysis, and performance measurement. By leveraging the insights from this book, you can develop robust account plans that drive success in 2021.

Advanced Account Management Techniques

Book 4: “Strategic Account Management: A Complete Guide for Selling to Your Key Customers” by Diana Woodburn and Malcolm McDonald

“Strategic Account Management” offers a comprehensive guide to managing and growing key customer accounts. The book provides frameworks and methodologies to identify and prioritize key customers, develop strategic account plans, and effectively execute account strategies. It also explores the importance of collaboration and relationship-building to drive long-term success. By incorporating the strategies and tactics outlined in this book, you can elevate your account management strategies and achieve outstanding results.

Book 5: “The Challenger Sale: Taking Control of the Customer Conversation” by Matthew Dixon and Brent Adamson

“The Challenger Sale” challenges traditional sales approaches and introduces a new perspective on customer interactions. The book emphasizes the importance of delivering insights and value to customers and taking control of the sales conversation. It provides practical guidance on how to challenge customer assumptions, build credibility, and differentiate yourself from competitors. By incorporating the insights from this book, you can navigate challenging customer interactions with confidence and drive successful outcomes.

Book 6: “Strategic Sales Presentations” by Jack Malcolm

“Strategic Sales Presentations” focuses on enhancing your sales presentations specifically for account management purposes. The book provides practical tips and techniques for crafting persuasive and impactful sales presentations that resonate with your clients. It covers aspects such as structuring the presentation, storytelling, and utilizing visuals effectively. By leveraging the strategies and insights presented in this book, you can deliver compelling sales presentations that drive engagement and influence your clients’ decisions.

Building Strong Client Relationships

Book 7: “Never Split the Difference: Negotiating As If Your Life Depended On It” by Chris Voss and Tahl Raz

“Never Split the Difference” offers valuable insights into negotiation techniques that can greatly enhance your account management skills. The book presents practical strategies for negotiating effectively and reaching mutually beneficial outcomes. It explores the importance of active listening, empathy, and understanding the other party’s perspective. By incorporating the negotiation techniques outlined in this book, you can improve your negotiation skills and establish stronger client relationships in 2021.

Book 8: “Building Digital Trust: An Entrepreneur’s Guide to the Sale” by Kevin Hagen

In the digital age, building trust and credibility with clients is crucial. “Building Digital Trust” provides a comprehensive guide to establishing trust in digital business environments. The book covers topics such as online reputation management, cybersecurity, and creating a transparent and trustworthy online presence. By applying the principles in this book, you can enhance your ability to build trust, forge meaningful connections, and establish long-lasting client relationships in the digital landscape.

Book 9: “The Relationship Edge: The Key to Strategic Influence and Selling Success” by Jerry Acuff

“The Relationship Edge” emphasizes the importance of relationship-building in achieving success as an account manager. The book provides practical insights and strategies to build strong and meaningful client relationships. It emphasizes the value of authenticity, trust, and empathy in driving influence and sales success. By incorporating the principles from this book, you can empower yourself to cultivate lasting client relationships that contribute to your overall account management success.


In today’s competitive business landscape, account management has become crucial for driving growth and fostering strong client relationships. By reading the best books on account management in 2021, you can enhance your skills and stay ahead of the curve. Whether you are looking to develop your essential account management skills, adopt advanced techniques, or build strong client relationships, there’s a book that can help you achieve your goals. Invest time in reading these books, applying the insights, and incorporating them into your account management strategies. By doing so, you are setting yourself up for professional growth and success as an account manager in the current business landscape.


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