The Role of Atlassian Company Values in Fostering Collaboration, Innovation, and Success




Atlassian is a leading software company that specializes in developing collaboration and productivity tools for teams. With a strong emphasis on company values, Atlassian has managed to foster a culture of collaboration, innovation, and success within their organization, leading to incredible growth and customer satisfaction.

Atlassian Company Values

Atlassian has five core values that serve as the guiding principles for their employees. These values shape the company’s culture and drive their approach to work.

Open company, no bullshit

One of Atlassian’s core values is the commitment to being an open company with no bullshit. This value promotes transparency and open communication, creating an environment where information freely flows and ideas are shared without fear of judgment or repercussions. By embracing this value, Atlassian removes barriers to collaboration and fosters trust among team members.

Build with heart and balance

Atlassian believes in building products and experiences with heart and balance. This value emphasizes empathy and user-centered design, ensuring that the products they create truly meet the needs of their customers. By prioritizing the customer’s perspective and balancing it with technical excellence, Atlassian creates a culture of care and accountability, resulting in better innovation and higher customer satisfaction.

Don’t #@!% the customer

Atlassian is deeply committed to delivering exceptional customer experiences. This value emphasizes the importance of understanding the customer’s pain points, actively listening to their feedback, and continuously improving their products and services. By adopting this customer-centric mindset, Atlassian drives innovation and ensures long-term business success through customer satisfaction and loyalty.

Play, as a team

Atlassian recognizes the power of teamwork and collaboration. This value advocates for working together as a team, whether it’s within a specific team or across different teams and departments. By encouraging collaboration, Atlassian enhances creativity, problem-solving, and productivity through the collective effort of individuals who bring diverse perspectives and skill sets to the table.

Be the change you seek

Atlassian believes in individual ownership and accountability for driving positive change. This value encourages employees to take initiative, be proactive, and strive for continuous improvement. By empowering individuals to be the change they seek, Atlassian inspires innovation, adaptation, and a culture of learning within the organization.

Discussion on the significance of each value

Each of Atlassian’s core values plays a significant role in promoting collaboration, innovation, and success within the organization.

Open company, no bullshit

By valuing transparency and open communication, Atlassian creates an environment where ideas and information can flow freely. This fosters collaboration among team members, allows for the sharing of diverse perspectives, and promotes trust within the organization. When team members feel safe to voice their opinions and share feedback openly, it leads to innovative solutions and effective problem-solving.

Build with heart and balance

Atlassian’s focus on empathy and user-centered design ensures that the products they create truly meet the needs of their customers. By prioritizing the customer’s perspective, Atlassian can build products that solve real pain points and provide valuable solutions. This customer-centric approach not only drives innovation but also leads to high customer satisfaction and loyalty.

Don’t #@!% the customer

By putting the customer at the center of everything they do, Atlassian ensures that their products and services continuously evolve to meet customer needs. This customer-centric mindset fuels innovation and creativity within the organization, as teams strive to deliver exceptional experiences. By constantly listening to customer feedback, Atlassian can stay ahead of the competition and build long-term relationships with their customers.

Play, as a team

Atlassian believes in the power of collaboration and teamwork. By encouraging employees to work together and collaborate, Atlassian harnesses the collective intelligence and creativity of its workforce. Working as a team enhances problem-solving abilities, boosts creativity, and increases productivity. Atlassian recognizes that great ideas are often the result of collaboration and builds a culture that values the contributions of every individual.

Be the change you seek

Atlassian empowers individuals to take ownership of their work and drive positive change. By encouraging employees to be proactive and innovative, Atlassian fosters a culture of continuous improvement and adaptation. This value motivates employees to seek out and implement new ideas, leading to a culture of innovation and resilience within the organization.

Case Studies on Atlassian’s Values in Action

Let’s explore some examples of how Atlassian’s values have been put into action and the impact they have had on collaboration, innovation, and success within the organization.

Example 1: Open company, no bullshit

Atlassian’s commitment to openness and transparency is particularly evident in their remote teams. By leveraging various communication tools and practices, Atlassian ensures that remote team members feel connected and part of the larger organization. This transparency nurtures collaboration among remote teams, enabling them to work effectively together and share knowledge effortlessly. As a result, remote teams at Atlassian have been able to innovate and problem-solve with the same level of efficiency as co-located teams.

Example 2: Build with heart and balance

Atlassian’s user-centric approach to product development has resulted in the creation of popular tools like Jira and Trello. By deeply understanding the needs and pain points of their customers, Atlassian has developed products that provide intuitive and powerful solutions. This user-centered design has not only led to increased customer satisfaction but has also positioned Atlassian as a leader in the collaboration and productivity software market.

Example 3: Don’t #@!% the customer

Atlassian’s dedication to exceptional customer experiences can be seen in the continuous improvement of their products and support. By actively listening to customer feedback and iterating on their products, Atlassian has been able to deliver features and enhancements that truly address customer needs. The company’s commitment to excellent customer service and support has played a crucial role in building long-term customer relationships and driving business success.

Example 4: Play, as a team

Atlassian’s belief in the power of teamwork is exemplified in their cross-functional collaboration. By promoting collaboration across different teams and departments, Atlassian encourages the exchange of ideas and fosters a culture of collective problem-solving. Collaborative efforts have resulted in successful projects and innovative solutions that would not have been possible without the collective input and expertise of individuals from diverse backgrounds.

Example 5: Be the change you seek

Atlassian’s commitment to individual ownership and accountability for driving positive change has led to numerous impactful initiatives within the company. By empowering employees to take ownership of their work, Atlassian has seen individuals stepping up to drive positive changes in their teams or the organization as a whole. This culture of empowering individuals has fostered innovation and adaptation, enabling Atlassian to stay agile and successful in a rapidly evolving industry.


Atlassian’s company values are fundamental to their success in fostering collaboration, innovation, and overall success within their organization. By valuing openness, user-centric design, exceptional customer experience, teamwork, and individual accountability, Atlassian has cultivated a culture that inspires their employees to achieve greatness and deliver exceptional results.

It is evident that a values-driven culture is key to success in modern organizations. Atlassian serves as an exemplar for other companies to learn from, showing how an unwavering commitment to core values can create a thriving work environment that stimulates collaboration, innovation, and overall success.

By understanding and embracing the power of company values, organizations can create an environment where employees thrive, customers are delighted, and success is inevitable.


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