The Ultimate Checklist – What Should a One-Pager Include?



What Should a One-Pager Include?

Welcome to our comprehensive guide on creating an effective one-pager. In this blog post, we’ll explore the key elements that should be included in a one-pager and provide insightful tips to help you craft a compelling and informative document. Whether you’re creating a one-pager for a business proposal, a product overview, or a project summary, following these guidelines will ensure that your one-pager effectively communicates your message and captures your audience’s attention.

Understanding the Audience

Before diving into the details, it’s crucial to understand the audience for whom you’re creating the one-pager. Identifying your target audience and researching their needs and expectations will help you tailor the content and tone of your one-pager to resonate with them.

Identify the Target Audience for the One-Pager

Start by defining the specific group of people who will be reading your one-pager. Are they potential clients, investors, or project stakeholders? Understanding who you are addressing will allow you to align your message and provide information that is relevant to their interests and goals.

Research Their Needs and Expectations

Next, conduct thorough research to gain insights into your audience’s needs, pain points, and expectations. This will enable you to focus on the most relevant aspects of your one-pager, ensuring that it addresses their concerns and provides valuable solutions.

Key Information and Sections

Now that we have a clear understanding of our target audience, let’s dive into the key sections that should be included in a one-pager.

Headline and Introduction

The headline and introduction of your one-pager play a fundamental role in capturing your reader’s attention. Craft a compelling headline that succinctly conveys the main message or benefit of your offering. Use clear and concise language to introduce your document, setting the tone and generating interest.

Problem Statement or Objective

One-pagers are often created to address specific problems or objectives. Clearly define the problem or objective that your one-pager will tackle. Use concise language to emphasize the importance and urgency of the issue at hand.

Solution or Proposal

After defining the problem, present your recommended solution or proposal. Explain how your offering can effectively address the problem or help achieve the objective. Highlight the unique selling points and advantages of your solution to captivate your reader’s interest.

Key Features or Components

Outline the primary features or components of your solution. Clearly explain how each feature supports the problem-solving process or contributes to achieving the objective. Use bullet points or a numbered list to present the features in a clear and concise manner.

Visuals and Graphics

Make your one-pager visually appealing and engaging by incorporating relevant visuals. Visuals could include charts, infographics, or diagrams that help illustrate your message or present data in a more understandable format. Visual representations can significantly enhance the reader’s comprehension and retention of the information presented.

Testimonials or Success Stories

Include testimonials or success stories from satisfied customers or users who have experienced positive outcomes from your solution. Sharing real-life experiences and positive feedback can instill confidence and credibility in your offering, further persuading your reader to take action.

Call to Action

Your one-pager should end with a clear call to action. State the desired action you want the reader to take, whether it’s scheduling a meeting, making a purchase, or simply reaching out for more information. Provide contact information or next steps for further engagement to facilitate a seamless transition from the one-pager to the desired action.

Formatting and Design

In addition to the content, the formatting and design of your one-pager play a crucial role in its effectiveness. Pay attention to the following aspects to ensure a visually appealing and well-structured document.

Keep it Simple and Clear

Avoid cluttering your one-pager with excessive information or complex layouts. Use a clean and straightforward layout with ample white space to create a visually pleasing and easy-to-read document. Use clear headings and subheadings to organize content and guide the reader through the sections.

Consistent Branding

Maintain consistent colors, fonts, and visuals with your brand identity throughout the one-pager. Aligning the design with your brand will reinforce brand recognition and professionalism. Include your company logo and contact information for easy reference.

Readability and Accessibility

Ensure that your one-pager is easily readable by using legible font sizes and styles. Consider the accessibility needs of your audience, including those with visual impairments or disabilities. Make sure your design and content are accessible to all users.

Review and Edit

Once you have created the initial draft of your one-pager, take the time to review and edit it for clarity and conciseness. Proofread for any errors or inconsistencies and streamline the content to ensure it flows smoothly and effectively communicates your message.

Finalizing and Sharing

Once you are satisfied with the content and design of your one-pager, save it in a suitable format, such as a PDF or image file, to preserve the layout. Choose appropriate channels to share your one-pager. This could include attaching it to emails, sharing it through online platforms, or printing physical copies for distribution.


In conclusion, creating a well-structured and comprehensive one-pager is vital for effectively communicating your message and capturing your audience’s attention. By including the key elements outlined in this blog post, you can craft a one-pager that not only impresses but also inspires action. Remember to tailor your content to the specific needs and expectations of your audience and maintain a consistent and visually appealing design. By doing so, you’ll maximize the impact of your one-pager and achieve your desired outcomes.

Additional Resources and Further Reading

For additional insights and examples of effective one-pagers, check out the following resources:

We hope this guide has provided you with valuable information and practical tips for creating a compelling one-pager. Best of luck as you craft your own impactful one-pagers!


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