The Ultimate Guide to Facebook Ad Sizes in 2018 – Boosting Your Business with the Right Image Dimensions



Understanding Facebook Ad Sizes in 2018

Using the right image dimensions in your Facebook ads is crucial for capturing your audience’s attention and driving engagement. In this blog post, we will explore the various ad types on Facebook and their specific dimensions, as well as provide you with best practices for creating effective ad images. Additionally, we will discuss valuable tools and resources that can help you generate stunning visuals for your Facebook ads. Let’s dive in!

Understanding Facebook Ad Sizes

Before we delve into the specific image dimensions, let’s take a moment to understand the different types of Facebook ads available:

News Feed Ads

News Feed ads are at the heart of Facebook advertising. They appear directly in users’ feeds and offer an excellent opportunity to reach your target audience. When it comes to image dimensions, Facebook offers recommended sizes for both image ads and carousel ads.

Image Ad dimensions: For optimal visibility and display, Facebook recommends using an image size of 1,200 x 628 pixels. This ensures that your ad looks crisp and professional, whether viewed on desktop or mobile.

Carousel Ad dimensions: Carousel ads allow you to showcase your products or tell a compelling story through a series of images. Each card within the carousel has a recommended size of 1,080 x 1,080 pixels. It’s essential to maintain consistency in image dimensions to deliver a seamless scrolling experience for users.

Right Column Ads

Right column ads appear on the right-hand side of the Facebook desktop interface. These ads serve as a valuable option for businesses trying to capture the attention of Facebook users. For optimal visibility, Facebook recommends using an image size of 1,200 x 628 pixels – same as the image ad dimensions in News Feed.

Instant Articles Ads

Instant Articles are interactive, fast-loading content experiences that are optimized for mobile. To create a smooth user experience within Instant Articles, Facebook recommends using an image size of 1,200 x 628 pixels.

In-Stream Video Ads

In-stream video ads are video ads that appear during Facebook videos. For these ads, Facebook recommends using an aspect ratio of 16:9 and a minimum resolution of 720p to ensure high-quality playback.

Marketplace Ads

Marketplace ads are displayed to users while they browse or search for products and services in the Marketplace. For optimal visibility, Facebook recommends using an image size of 1,200 x 628 pixels – consistent with the dimensions of News Feed ads.

Messenger Ads

Messenger ads provide a great opportunity for businesses to reach customers directly within the Messenger app. To ensure your ads look polished, Facebook recommends using an image size of 1,200 x 628 pixels.

By understanding the dimensions specific to each ad type, you’ll be able to optimize your ad images and capture your audience’s attention effectively.

Best Practices for Creating Facebook Ad Images

Now that we understand the importance of using the right dimensions, let’s explore some best practices for creating visually appealing Facebook ad images:

Adhering to Facebook’s image guidelines

Facebook has specific guidelines regarding the content and design of images used in ads. Ensure your images comply with these guidelines to avoid any disapprovals or issues with your ads.

Optimizing for mobile devices and responsive design

With a significant number of users accessing Facebook through mobile devices, it’s crucial to optimize your ad images for mobile viewing. Ensure that your images are responsive and adapt well to different screen sizes.

Utilizing high-quality images

High-quality images command attention and leave a lasting impression on your audience. Invest in professional-grade images or use reputable stock photo websites to source eye-catching visuals for your ads.

Incorporating eye-catching visuals and compelling messaging

Make your ads visually striking by using bold colors, interesting patterns, and compelling imagery. Additionally, craft compelling and persuasive messaging that resonates with your target audience to drive action.

Testing and optimizing ad images for better performance

A/B testing can offer valuable insights on which ad images resonate best with your audience. Run multiple ad variants with different visuals, and monitor their performance to optimize your future campaigns.

Using Facebook’s Creative Hub for ad creation and testing

Facebook’s Creative Hub is a powerful tool that allows you to create and preview ad mockups before launching your campaigns. Experiment with different ad formats, visuals, and messaging to find what works best for your audience.

Tools and Resources for Creating Facebook Ad Images

Creating professional ad images doesn’t have to be challenging with the plethora of tools and resources available:


Canva is a user-friendly graphic design tool that offers pre-designed templates optimized for Facebook ads. Its drag-and-drop functionality makes it easy for even non-designers to create stunning visuals for their ad campaigns.

Adobe Photoshop

Adobe Photoshop is a professional design software that offers advanced capabilities for creating custom ad images. With Photoshop, you have full control over the design process, allowing you to create unique and visually appealing ads.

Facebook Ad Image Size Guide

Facebook offers an official resource, the Facebook Ad Image Size Guide, which provides comprehensive information on ad dimensions, aspect ratios, and image quality requirements. This guide is invaluable for ensuring your ads meet Facebook’s specifications.

Troubleshooting Common Issues with Facebook Ad Images

Despite your best efforts, you may encounter some common issues with your ad images. Here’s how to troubleshoot them:

Distorted or blurry images

If your images look visually distorted or pixelated, ensure that you are using images at the recommended resolutions. Additionally, opt for high-quality images to maintain visual crispness.

Ads being cropped or truncated

Ensure that your ad images are properly formatted for the specific ad type you’re using. Familiarize yourself with the recommended dimensions and aspect ratios to avoid any cropping or truncation issues.

Ad disapproval due to image content violations

Facebook has guidelines on acceptable image content for ads. If your ad gets disapproved, review Facebook’s policies and make necessary adjustments to your visuals to comply with their guidelines.

Poor ad performance due to inappropriate image dimensions

If you’re seeing low engagement or click-through rates on your ads, it could be due to the inappropriate use of image dimensions. Make sure your images are properly sized to maximize visibility and capture your audience’s attention effectively.


Using the right image dimensions in your Facebook ads can significantly impact your ad performance. By understanding the various ad types, adhering to best practices, and leveraging the right tools, you’ll be well-equipped to create visually stunning and engaging ad images. Remember, capturing your audience’s attention begins with the right dimensions. Start implementing these strategies today to boost your business on Facebook!


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