The Ultimate Guide to Understanding the Types of Dashboards in Salesforce




When it comes to managing and analyzing data in Salesforce, dashboards are an invaluable tool. Dashboards provide a visual representation of key metrics and data insights, allowing sales teams to gain a comprehensive understanding of their performance and make data-driven decisions. In Salesforce, there are different types of dashboards available, each serving unique purposes and catering to specific needs. In this blog post, we will explore the various types of dashboards in Salesforce and how they can be utilized to drive sales success.

Standard Dashboards

Standard dashboards in Salesforce are pre-built dashboards that come with the platform. They provide a comprehensive overview of essential sales, service, and marketing metrics out of the box. These dashboards are designed to quickly provide insights into different aspects of the business, helping teams make informed decisions and take appropriate actions.

Sales Dashboards

Sales dashboards in Salesforce provide a holistic view of an organization’s sales performance. They offer insights into key metrics such as revenue, pipeline, win rates, and quota attainment. Sales teams can easily track their progress against targets, identify trends, and analyze sales performance by different dimensions like region, product, or sales rep.

Service Dashboards

Service dashboards focus on customer support and satisfaction metrics. They provide information on key performance indicators like case volume, resolution time, customer satisfaction ratings, and agent productivity. These dashboards help support teams identify areas that need improvement, prioritize cases, and measure the effectiveness of their support efforts.

Marketing Dashboards

Marketing dashboards in Salesforce offer insights into marketing campaign performance, lead generation, and conversion rates. Marketers can analyze data related to lead sources, campaign ROI, email engagement, and website traffic. By monitoring these metrics, marketing teams can optimize their campaigns, allocate resources effectively, and drive better results.

While standard dashboards serve as a great starting point, it’s important to note that they can be customized to meet specific needs. Salesforce allows users to add, remove, or modify components within standard dashboards, enabling businesses to tailor their dashboards to align with their unique reporting requirements.

Custom Dashboards

Custom dashboards in Salesforce offer the flexibility to create dashboards from scratch, allowing businesses to design a reporting experience that fits their specific needs. They provide the freedom to choose data sources, dashboard components, and visualizations, empowering users to showcase the metrics that matter most to them.

Creating custom dashboards in Salesforce involves a step-by-step process:

Choosing the Right Data Source

The first step in creating a custom dashboard is selecting the appropriate data source. Salesforce offers a wide range of data sources, including standard and custom objects, reports, and external data sources. Choosing the right data source ensures that the dashboard presents accurate and relevant information.

Selecting the Appropriate Dashboard Components

The next step is selecting the appropriate dashboard components to visualize the data. Salesforce provides various components such as charts, tables, gauges, and metrics. Users can choose the components that best represent the desired metrics and insights.

Configuring Filters and Time Frames

Configuring filters and time frames allows users to narrow down the data displayed on the dashboard. Filters enable users to focus on specific regions, products, or time periods, providing a more targeted view of the data. This helps in creating more meaningful and actionable dashboards.

Customizing the Layout and Design

Customizing the layout and design of the dashboard enhances its visual appeal and usability. Salesforce provides several options to customize the layout, such as rearranging components, adding images, and choosing color schemes. A well-designed dashboard improves user experience and ensures information is easily understandable.

Sharing and Collaborating on Custom Dashboards

Salesforce allows users to share dashboards with other team members for collaboration. Sharing options include making the dashboard public, sharing with specific users, or embedding it in Salesforce objects. Collaborating on dashboards facilitates teamwork and enables stakeholders to stay aligned on important metrics.

When creating custom dashboards, it’s essential to follow best practices to maximize their effectiveness.

Dynamic Dashboards

Dynamic dashboards in Salesforce are a powerful feature that allow users to personalize the dashboard experience based on their specific needs. They provide the ability to create dynamic filters and components that change in real-time depending on the viewer.

Creating dynamic dashboards involves the following steps:

Enabling the Dynamic Dashboard Feature

The first step in creating dynamic dashboards is enabling the feature in Salesforce. This can be done through the Salesforce setup menu by selecting “Dynamic Dashboards” under the “Dashboard Settings” section.

Creating a Running User

Dynamic dashboards require a running user, who determines the data displayed based on their role and access privileges. Creating a running user ensures the dashboard presents relevant data to each viewer. The running user can be a specific user or a role-based user.

Building Dynamic Dashboard Components

Dynamic dashboard components are components that change based on the viewer. These components can represent different metrics or data sets, allowing each user to see the data that is most relevant to them. Salesforce provides various options to build dynamic components, such as using dynamic field references or creating dynamic formulas.

Configuring Dynamic Dashboard Filters

Dynamic dashboard filters serve as a powerful tool to personalize the dashboard experience. Users can set up filters that allow viewers to choose their own criteria for viewing the dashboard. This enables users to focus on the data that matters most to them and customize the insights they gain from the dashboard.

Sharing and Managing Dynamic Dashboards

Sharing dynamic dashboards follows the same process as sharing custom dashboards. Users can select the appropriate sharing settings to ensure that the right stakeholders have access to the dynamic dashboard. Additionally, managing dynamic dashboards involves regularly reviewing and updating the filters and components to ensure they remain relevant and effective.

Mobile Dashboards

In today’s mobile-centric world, accessing dashboards on the go is crucial for sales teams. Salesforce offers a mobile app that allows users to view and interact with dashboards on their mobile devices. Mobile dashboards provide real-time insights at your fingertips, ensuring that you are always connected to the most up-to-date data.

Creating Mobile-Optimized Dashboard Components

When designing mobile dashboards, it’s important to consider the limited screen real estate. Salesforce provides mobile-optimized dashboard components that are specifically designed to fit on smaller screens. These components allow users to visualize data effectively on mobile devices.

Designing Mobile Layouts and Navigation

Designing mobile layouts and navigation ensures that dashboards are easy to navigate and interact with on mobile devices. Salesforce allows users to create custom layouts tailored for mobile devices, ensuring optimal usability and seamless navigation. Mobile layouts can be designed to prioritize critical information and provide a great user experience on mobile devices.

Personalizing Mobile Dashboards for Different User Roles

Personalization is key when it comes to mobile dashboards. Since different users have different information needs, it’s important to personalize the mobile dashboard experience based on user roles. Salesforce allows users to create multiple versions of a dashboard and assign them to specific user profiles, ensuring each user sees the most relevant data on their mobile device.

Best Practices for Dashboard Design

While creating dashboards, it’s important to follow best practices to ensure they effectively serve their purpose.

Tips for Choosing Appropriate Dashboard Components

Choosing the right components for your dashboard is essential. It’s important to select components that effectively represent the desired metrics and insights. Consider using charts, graphs, and tables to present data in a visually appealing and easy-to-understand manner.

Guidelines for Presenting Data Effectively

Presenting data effectively is crucial for a dashboard’s success. Ensure that the data is presented clearly, using appropriate labeling and formatting. Use colors to highlight important information and establish clear visual hierarchies to guide the viewer’s attention.

Strategies for Creating Insightful and Actionable Dashboards

A successful dashboard goes beyond displaying metrics; it provides actionable insights for decision-making. Ensure that the dashboard focuses on the most critical metrics and provides context to enable users to take meaningful actions. Use filters and comparisons to highlight trends and support data-driven decision-making.

Importance of Regular Dashboard Maintenance and Updates

Regular maintenance and updates are necessary to keep dashboards relevant and effective. Review and update the data sources, filters, and components to reflect any changes in the business environment. Regularly seek feedback from users to ensure the dashboard meets their needs and make necessary adjustments accordingly.


Dashboards are an essential tool in Salesforce for gaining valuable insights from data and driving sales success. Whether it’s leveraging standard dashboards, creating custom dashboards, utilizing dynamic dashboards, or optimizing for mobile, Salesforce provides a wide range of options to meet different reporting needs and preferences.

By selecting the right type of dashboard and following best practices for design and maintenance, businesses can unlock the full potential of Salesforce dashboards to make informed decisions, improve performance, and drive growth. So, go ahead, explore the different types of dashboards Salesforce offers, and uncover the data insights that will propel your sales journey to new heights.


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