The Ultimate Guide – Understanding What a Value-Added Reseller (VAR) Really Means




A value-added reseller (VAR) is a company that adds value to products or services by incorporating additional features or services to meet the specific needs of customers. Understanding the role of VARs is crucial for businesses looking to optimize their supply chain and gain a competitive edge in the market.

The Role of a VAR

A VAR plays a crucial role in the supply chain by acting as an intermediary between manufacturers and end-users. They add value by providing a range of services and expertise that enhance the products they sell. This allows businesses to access customized solutions tailored to their unique requirements.

VARs offer a range of value-added services, including product integration, system customization, technical support, training, and ongoing maintenance. These services ensure that customers receive comprehensive solutions that address their specific needs, setting VARs apart from traditional resellers.

Benefits of Working with a VAR

Collaborating with a VAR offers numerous benefits to businesses seeking streamlined operations and improved outcomes:

Cost savings and efficiencies

Working with a VAR can lead to cost savings through streamlined procurement and reduced product complexity. VARs have established relationships with manufacturers, allowing them to negotiate better pricing and terms. Additionally, their expertise and knowledge enable them to identify cost-saving opportunities and recommend optimized solutions.

Expertise and specialized knowledge

VARs possess deep knowledge and expertise in their respective fields. They stay up-to-date with the latest industry trends, technologies, and best practices, enabling them to provide valuable insights and recommendations to their clients. This specialized knowledge ensures businesses receive the most effective solutions for their needs.

Access to a broader range of solutions

VARs work with multiple manufacturers and suppliers, offering customers access to a wider range of products and solutions. This allows businesses to select from various options, finding the best fit for their unique requirements. VARs also have the flexibility to integrate and customize different technologies to provide comprehensive solutions.

VAR vs. Reseller: Key Differences

While VARs and resellers both distribute products, there are key differences that set VARs apart:

Definition and distinction between VAR and reseller

A reseller primarily focuses on the distribution of products without adding significant value beyond logistics and sales. On the other hand, a VAR adds value to the products they sell by incorporating additional services, customization, and support to meet specific customer needs.

Value-added services that differentiate VARs from resellers

Value-added services provided by VARs differentiate them from resellers. VARs offer product integration, system customization, training, technical support, and ongoing maintenance. These services ensure businesses receive comprehensive solutions and ongoing support beyond the initial sale.

How VARs add value to the products they sell

VARs add value through their expertise and knowledge. They take the time to understand a customer’s requirements and provide tailored solutions to meet their needs. By integrating additional services, customizing products, and offering ongoing support, VARs enhance the value and functionality of the products they sell.

Common Misconceptions about VARs

Several misconceptions surround VARs, which may hinder businesses from fully understanding and leveraging their benefits:

Misunderstanding of the VAR business model

Many businesses mistakenly believe that VARs simply resell products without any added value. They may assume that VARs operate similarly to resellers, overlooking the additional services and expertise that VARs provide. Understanding the VAR business model is essential to fully grasp the benefits they offer.

Myths about the value-added services provided by VARs

Another common misconception is that the value-added services provided by VARs are unnecessary or simply add additional costs. In reality, these services are designed to enhance the functionality and effectiveness of the products, leading to improved outcomes and long-term cost savings.

Considerations for Choosing the Right VAR

Choosing the right VAR is crucial for maximizing the value and effectiveness of the solutions for your business. Consider the following factors when evaluating potential VAR partnerships:

Assessing your specific business needs

Identify your specific requirements and goals before selecting a VAR. Consider factors such as industry expertise, product knowledge, and support requirements to ensure a good fit.

Evaluating the VAR’s expertise and capabilities

Research the VAR’s track record, industry experience, and areas of expertise. Look for testimonials, case studies, and customer references to gauge their capabilities and determine if they align with your business needs.

Understanding contractual agreements and support services

Thoroughly review the contractual agreements and support services offered by the VAR. Clarify any questions or concerns regarding implementation, ongoing support, and warranty conditions to ensure a smooth collaboration.

Success Stories: Real-life Examples of VARs in Action

Real-life success stories demonstrate the effectiveness of partnering with VARs:

Case studies showcasing successful collaborations with VARs

Highlight real-world examples of businesses that have achieved significant improvements and results through their collaboration with VARs. Showcase how VARs provided custom solutions, ongoing support, and expertise to drive positive outcomes.

Business outcomes achieved through VAR partnerships

Share specific examples of the tangible benefits businesses have experienced by working with VARs. Emphasize cost savings, increased efficiencies, improved customer satisfaction, and other key metrics that demonstrate the value of VAR partnerships.


Understanding the role of a value-added reseller (VAR) is crucial for businesses looking to optimize their supply chain and gain a competitive edge. VARs offer a range of value-added services that go beyond traditional resellers, providing cost savings, expertise, and a broader range of solutions. Overcoming common misconceptions and choosing the right VAR can lead to significant improvements and success for businesses. By selecting a VAR that aligns with your unique requirements, you can unlock the true potential of your products and achieve your business goals.


Leave a Reply

Your email address will not be published. Required fields are marked *