Unlocking Powerful Insights with New Relic’s Custom Attributes – Everything You Need to Know



Introduction to New Relic’s Custom Attributes

New Relic’s custom attributes are a powerful feature that allows you to enhance your monitoring capabilities and gain deeper insights into your applications or services. In this blog post, we will explore what custom attributes are and why they are important for obtaining valuable information about your systems.

Definition and purpose of custom attributes: Custom attributes are user-defined metadata that can be attached to your application’s transactions, events, and metrics. They provide additional context and information about the performance and behavior of your applications, allowing you to track and analyze specific aspects that are relevant to your business.

Importance of custom attributes in gaining powerful insights: By leveraging custom attributes, you can go beyond the standard performance metrics and understand how different variables impact the overall performance of your applications. This deeper level of insight can help you identify bottlenecks, detect trends, and optimize your applications for better user experiences.

How to Use Custom Attributes in New Relic

To start using custom attributes in New Relic, you need to follow a few simple steps. Setting up custom attributes and collecting relevant data is crucial for obtaining the insights you need.

Setting up custom attributes in New Relic

Steps to enable custom attributes in your New Relic account: Enabling custom attributes in your New Relic account is straightforward. In the New Relic dashboard, navigate to the settings page and find the custom attributes section. From there, you can enable custom attributes for your account.

Configuring custom attributes for specific applications or services: Once you have enabled custom attributes, you can configure them for specific applications or services. This flexibility allows you to focus on the aspects that are most important to you and capture the necessary data.

Collecting and sending custom attribute data

Identifying relevant data to be captured as custom attributes: Before implementing the collection and sending of custom attribute data, it is important to identify the specific data points that will add value to your monitoring efforts. Consider variables such as user demographics, geographic locations, or specific actions within your application that are critical to your business.

Implementing the collection and sending of custom attribute data: New Relic provides various ways to collect and send custom attribute data. Depending on your application’s technical stack, you can leverage New Relic’s APIs or instrumentation libraries to capture the required data. Ensure that the data collection is implemented correctly to avoid any data integrity or reliability issues.

Ensuring data integrity and reliability: It’s crucial to regularly monitor and validate the accuracy and consistency of the custom attribute data being collected. Establish processes and checks to ensure that the data is valid, reliable, and free from any inconsistencies or discrepancies.

Leveraging Custom Attributes for Enhanced Insights

Now that you have set up custom attributes and are collecting relevant data, it’s time to leverage this information to gain deeper insights into your applications or services. Learn how to analyze custom attribute data, correlate it with key metrics, and create custom dashboards and alerts for real-time monitoring.

Analyzing custom attribute data

Using New Relic’s data explorer to view and analyze custom attribute data: New Relic’s data explorer provides a user-friendly interface for visualizing and analyzing custom attribute data. Use this powerful tool to gain valuable insights into user behaviors, performance trends, or any other custom attributes you have defined.

Identifying patterns and trends in custom attribute data: By analyzing custom attribute data, you can identify patterns and trends that may not be evident from standard metrics alone. Look for correlations between custom attribute values and performance metrics to uncover hidden insights and make informed decisions.

Correlating custom attributes with key metrics

Examining the relationship between custom attributes and performance metrics: Correlating custom attributes with key metrics allows you to understand how specific variables impact the performance of your applications. For example, you can analyze how user location affects response times or how specific user actions impact the success rate of transactions.

Identifying bottlenecks or issues based on custom attribute data: By correlating custom attribute data with key metrics, you can pinpoint potential bottlenecks or issues within your application. This insight helps you prioritize optimization efforts and deliver seamless user experiences.

Creating custom dashboards and alerts

Building customized dashboards to visualize and monitor specific custom attributes: New Relic allows you to create customized dashboards tailored to your specific needs. Design dashboards that present custom attribute data in a clear and concise manner, enabling quick assessment of relevant metrics and trends.

Setting up alerts based on custom attribute thresholds or anomalies: Configure alerts based on thresholds or anomalies in your custom attribute data. Leveraging New Relic’s alerting capabilities keeps you notified of any deviations from expected behavior, enabling you to take proactive measures to address potential issues.

Best Practices and Tips for Using Custom Attributes Effectively

While custom attributes offer great potential for gaining insights, it’s important to adopt best practices and follow certain guidelines to ensure their effective utilization. Here are some tips to help you make the most of New Relic’s custom attributes:

Choosing meaningful custom attribute names and values

When defining custom attributes, it’s essential to choose names and values that are meaningful and relevant to your business. Use descriptive names that reflect the data being captured, making it easier to understand and analyze the information later on.

Keeping custom attribute data relevant and up-to-date

Regularly review and update your custom attribute data to ensure its relevance. As your applications evolve and user behavior patterns change, it’s important to adapt and modify custom attributes accordingly. Outdated or irrelevant custom attribute data can lead to misleading insights.

Regularly reviewing and refining custom attributes for improved insights

Custom attributes should not be set in stone. Periodically review and refine your custom attributes to extract the most valuable insights. Collaboration with different teams or stakeholders can help identify new variables or correlations that add value to your monitoring efforts.

Collaborating with teams to align on relevant custom attributes and usage

Effective utilization of custom attributes requires collaboration and alignment across different teams and stakeholders. Engage with your engineering, product, or business teams to understand their specific monitoring needs and ensure custom attributes are defined in a way that supports those requirements.

Real-World Examples of Successful Custom Attribute Implementations

Let’s explore a couple of real-world examples that demonstrate how organizations have successfully implemented custom attributes in New Relic and leveraged them to gain valuable insights:

Case study 1: E-commerce website optimizing product recommendations using custom attributes

An e-commerce website identified the need to improve its product recommendation engine to enhance user engagement and increase sales. By capturing custom attributes such as user demographics, browsing history, and purchase habits, the company was able to personalize product recommendations and boost conversion rates. The insights gained from custom attribute analysis led to substantial revenue growth and improved user experiences.

Case study 2: SaaS platform improving user experience through personalized insights from custom attributes

A SaaS platform was facing high churn rates and wanted to understand the factors influencing user retention. By collecting custom attributes related to user interactions, feature usage, and subscription plans, the company gained insights into user behaviors leading to churn. With this information, they were able to design targeted interventions, resulting in reduced churn and increased customer satisfaction.


In conclusion, New Relic’s custom attributes offer a powerful way to gain deeper insights into your applications or services. By setting up and collecting relevant custom attribute data, analyzing it alongside key metrics, and creating tailored dashboards and alerts, you can unlock valuable information that helps optimize performance, improve user experiences, and drive business growth. We encourage you to explore and experiment with custom attributes in New Relic to harness the full potential of this feature.


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