Unveiling the Power of Forrester New Wave – A Comprehensive Guide




Are you familiar with the Forrester New Wave? If not, you’re missing out on a valuable tool that can greatly impact your technology decision-making process. In this blog post, we’ll provide a comprehensive overview of the Forrester New Wave, its importance in the market, and how it can benefit your business.

Understanding Forrester New Wave

Before we dive into the details, let’s define what Forrester New Wave is. Essentially, Forrester New Wave is a research and evaluation methodology used by Forrester, a renowned market research company, to assess and compare emerging technologies and solutions. Unlike traditional research reports, Forrester New Wave focuses on specific categories and evaluates various vendors within each category.

The key features and benefits of Forrester New Wave are worth highlighting. By narrowing the focus to specific categories, Forrester New Wave provides more granular insights into emerging technologies, making it easier for businesses to find the solutions that best fit their needs and goals. Additionally, Forrester New Wave offers a comprehensive assessment that takes into account multiple factors, ensuring a well-rounded evaluation of vendors in each category.

The Methodology Behind Forrester New Wave

To understand Forrester New Wave better, it’s crucial to delve into the research methodology used by Forrester. They employ a rigorous process that involves analyzing vendors based on a set of evaluation criteria and a scoring methodology. This ensures the objectivity and reliability of the assessments.

The evaluation criteria and scoring methodology used in Forrester New Wave undergo a meticulous process. Forrester defines the criteria for each category and assigns weights to them based on their importance. Vendors are then evaluated on these criteria, and their scores determine their rankings within the category. This methodology allows businesses to gain a better understanding of how vendors perform against specific criteria and make informed decisions.

Unveiling the Categories in Forrester New Wave

Forrester New Wave covers a wide range of categories, each with its own evaluation factors. These categories include but are not limited to artificial intelligence, cloud computing, cybersecurity, customer experience, and marketing automation. Let’s take a closer look at some of the evaluation factors within a few of these categories:

1. Artificial Intelligence (AI): In the AI category, evaluation factors may include the vendor’s capabilities in machine learning algorithms, natural language processing, and data analytics.

2. Cloud Computing: When assessing vendors in the cloud computing category, Forrester may consider factors such as scalability, security, and integration capabilities.

3. Cybersecurity: Evaluation factors within the cybersecurity category might include threat detection and response, data protection, and identity and access management.

By examining specific technologies and solutions within each category, Forrester New Wave offers valuable insights into which vendors excel in particular areas, helping businesses make more informed decisions.

Interpreting Forrester New Wave Results

Once you have access to a Forrester New Wave report, it’s important to understand how to interpret the results effectively. The report provides vendor rankings and scores for each category, allowing you to compare and analyze their performance.

When analyzing the vendor rankings and scores, pay attention to the evaluation criteria used. This will provide you with insights into why certain vendors are ranked higher or lower in a particular category. Additionally, consider how well a vendor aligns with your specific requirements, as the report’s rankings may not perfectly match your organization’s needs.

It’s important to leverage the insights provided by Forrester New Wave as part of your decision-making process. Use the report as a tool to identify potential vendors that meet your criteria, but keep in mind that it should be used in conjunction with other research and considerations.

Benefits and Limitations of Forrester New Wave

Forrester New Wave has numerous benefits that make it a valuable resource for technology decision-making. Firstly, it provides a comprehensive assessment of vendors within specific categories, helping businesses identify leaders and innovators more easily. The evaluation criteria and scoring methodology add objectivity and transparency to the assessments.

However, it’s important to recognize the limitations of relying solely on Forrester New Wave reports. While the reports offer valuable insights, they should not be the sole basis for your decision-making. Every business is unique with distinct requirements, and it’s essential to consider those specific needs when evaluating vendors.

To supplement Forrester New Wave findings, conduct additional research to gather more information about vendors and their solutions. This can include reading customer reviews, engaging in discussions with industry experts, and utilizing other reputable market research reports.

Tips for Maximizing the Power of Forrester New Wave

To maximize the effectiveness of Forrester New Wave reports, consider the following tips:

1. Understand the specific needs and goals of your organization before diving into the report. This will help you focus on the categories and evaluation factors that are most relevant to your business.

2. Incorporate Forrester New Wave findings into your vendor selection processes. Use the report as a starting point and combine it with your own assessments and considerations to make well-informed decisions.

3. Engage with Forrester and vendors for further clarification or insights. If you have questions or need more information, don’t hesitate to reach out to Forrester or directly communicate with the vendors evaluated in the report. This can provide you with a deeper understanding of their solutions and capabilities.


Forrester New Wave is a powerful tool that can greatly impact your technology decision-making process. By providing comprehensive assessments and rankings of vendors within specific categories, it helps businesses identify the best-fit solutions for their needs. However, it’s vital to remember that Forrester New Wave reports should be used in conjunction with other research and considerations to ensure the best outcomes for your organization. Leverage Forrester New Wave as a key tool in your technology decision-making process, and harness its power to drive your business forward.


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