Decoding Act-On Pricing – A Comprehensive Guide for Marketers




As marketers, understanding the pricing structure of marketing automation platforms is crucial to ensure we make informed decisions about the tools we invest in. Act-On is a popular marketing automation platform that offers a range of features to help streamline marketing efforts and drive results. In this blog post, we’ll explore the various pricing models and factors that affect Act-On pricing. By the end, you’ll have a better understanding of how Act-On pricing works and how to navigate the process.

Act-On Pricing Models

Act-On offers a subscription-based pricing model, allowing marketers to choose a plan that best suits their needs. The pricing structure is typically based on the number of contacts or users, offering flexibility for businesses of all sizes.

Subscription-based pricing: Act-On’s pricing revolves around a monthly fee structure, ensuring consistency and predictability in budgeting. The monthly fee varies depending on the chosen plan and the number of contacts or users included.

Tiered pricing options: Act-On offers tiered pricing options based on the number of contacts or users. This allows businesses to select a plan that aligns with their specific needs and budget. There are typically multiple tiers available, each offering certain features and capabilities.

Add-on Pricing for Additional Features

In addition to the base subscription, Act-On offers various add-ons that marketers can purchase to enhance their marketing automation experience. These add-ons provide additional functionality and customization options to meet individual needs.

Overview of popular add-ons: Act-On offers a range of popular add-ons, such as advanced reporting and social media marketing. These add-ons allow marketers to access advanced analytics and reporting features, as well as incorporate social media into their marketing campaigns.

Pricing breakdown for each add-on: The cost of add-ons varies depending on the specific features and capabilities they offer. It’s important to carefully review the pricing breakdown for each add-on to ensure they align with your marketing requirements and budget.

Factors Affecting Act-On Pricing

Act-On pricing is influenced by several factors that businesses should consider when evaluating their options. These factors can help determine the most cost-effective solution that aligns with a company’s goals and size.

Size of the organization: The size of the organization, specifically the number of contacts or users, impacts Act-On pricing. Larger organizations with a higher volume of contacts or users may require higher-tiered plans, which may incur additional costs.

Feature requirements: Analyzing the specific needs and goals of the marketing team is essential in determining the necessary features and functionalities. Act-On offers different plans with varying capabilities, so businesses can choose the plan that aligns with their feature requirements and budget.

Hidden Costs and Avoiding Price Surprises

When considering Act-On pricing, it’s important to be aware of any potential hidden costs that may arise and take steps to avoid any price surprises.

Implementation fees: Implementing Act-On in your marketing infrastructure may incur additional costs. These costs can vary depending on the complexity of your setup and the level of support required. It’s important to understand the potential costs associated with implementation and weigh them against the benefits.

Training and support fees: Act-On offers training and support resources to help users make the most of the platform. While these resources may come at an additional cost, investing in comprehensive training and support can enhance your team’s efficiency and productivity in the long run. Evaluate the value of these resources in relation to your team’s needs and level of expertise.

Negotiating Act-On Pricing

When it comes to pricing negotiations, it’s essential to conduct thorough research and engage in productive conversations with Act-On sales representatives.

Researching comparable alternatives: Before entering into pricing negotiations, it’s essential to research and compare Act-On’s pricing structure with other marketing automation platforms. Look for similar features and capabilities in alternative platforms and evaluate their pricing structures to ensure Act-On’s pricing is competitive.

Engaging with Act-On sales representatives: When discussing pricing with Act-On sales representatives, it’s important to be prepared and knowledgeable. Clearly communicate your requirements, goals, and budget limitations. Understand common negotiation tactics and strategies, and be prepared to ask for customized pricing that fits your specific needs.

Real-World Examples: Act-On Pricing Cases

To provide you with a practical understanding of Act-On pricing, let’s examine a couple of hypothetical scenarios.

Case study 1: Small business with limited contacts: For a small business with a specific contact count, it’s crucial to analyze the pricing breakdown and consider the cost-effectiveness of Act-On. By understanding the pricing structure and evaluating the benefits, businesses can determine if Act-On aligns with their budget and goals.

Case study 2: Medium-sized enterprise with a large user base: Medium-sized enterprises with a large user base require a scalable solution that can accommodate growth. By examining Act-On’s pricing structures and options, businesses can assess the long-term costs and scalability of Act-On, ensuring it remains a cost-effective choice.


Understanding Act-On pricing is essential for marketers looking to streamline their marketing automation efforts effectively. By exploring Act-On’s pricing models, add-ons, and the factors that affect pricing, marketers can make informed decisions that align with their organization’s size, needs, and goals. Additionally, by being aware of potential hidden costs and engaging in thoughtful negotiation, marketers can secure the best possible pricing for their organization. Consider Act-On’s offerings and pricing structure when evaluating marketing automation platforms, and make the choice that best suits your marketing objectives and budget. Happy automating!


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