Understanding Value Added Reseller (VAR) – What It Is and How It Adds Value to Your Business



Introduction to Value Added Reseller (VAR)

When it comes to obtaining and implementing technology solutions for your business, working with a Value Added Reseller (VAR) can play a crucial role in your success. In this blog post, we will explore what exactly a VAR is and why they are important in today’s business landscape.

Definition and Explanation

A Value Added Reseller, or VAR, is a company that takes an existing product or solution from a manufacturer or developer and enhances it by adding extra features, services, or customization to meet the unique needs of their customers. By doing so, VARs provide added value to the original product, hence the term “Value Added Reseller.”

Importance of VARs in the business landscape

In the ever-evolving business landscape, technology plays a critical role in helping businesses stay competitive and efficient. However, navigating the vast array of products and solutions available can be overwhelming and time-consuming. This is where VARs come in.

VARs act as trusted advisors, simplifying the procurement process, and providing expertise in specific industries or solutions. They offer customized solutions, extensive product knowledge, streamlined procurement, cost-effective pricing, and strong technical support. Let’s dive deeper into the benefits and advantages of working with a VAR.

Benefits and Advantages of Value Added Resellers

Working with a VAR brings a host of benefits to your business. Let’s explore some of the key advantages you can expect:

Enhanced product knowledge and expertise

A VAR brings specialized knowledge in specific industries or solutions. They have a deep understanding of the product features and benefits, allowing them to guide you through the selection and implementation process effectively. This expertise ensures you make informed decisions that align with your business objectives.

Customized solutions and tailored services

VARs have the ability to assess and address your unique business needs. They collaborate closely with you to understand your requirements and challenges, and then tailor solutions that meet your specific goals. From customized software configurations to personalized training and support, VARs go the extra mile to ensure your success.

Streamlined procurement process

One of the significant advantages of working with a VAR is the simplification of the procurement process. Rather than dealing with multiple vendors or manufacturers, a VAR provides a one-stop shop for all your technology needs. They help you navigate the various products available, simplifying the selection, purchasing, and logistics. This streamlined approach saves you time, effort, and resources.

Cost-effective solutions and savings

As a VAR leverages their relationships with manufacturers and developers, they can offer cost-effective solutions and savings to their customers. By pooling together their customers’ demands, VARs can negotiate better pricing and discounts, providing you with competitive pricing options. Additionally, VARs can help you identify cost-saving opportunities and suggest alternatives that align with your budget.

Strong technical support and after-sales service

VARs value long-term customer relationships, and their commitment extends beyond the sale. They provide robust technical support and after-sales service to ensure seamless implementation and integration of the technology solution. Whether it’s troubleshooting issues or providing ongoing assistance, VARs are your go-to resource for reliable support.

How VARs Add Value to Your Business

Now that we have explored the benefits and advantages of working with a VAR let’s dive into how they add value to your business:

Expertise-driven customization

VARs excel in tailoring solutions to meet specific business needs. Leveraging their industry knowledge and expertise, they can provide valuable insights and recommendations. This level of customization ensures that the technology solutions implemented align perfectly with your business objectives and enhance your competitive edge.

Market reach and expanded sales channels

Working with a VAR provides access to their established networks and partnerships. This can instantly expand your sales channels and help you reach a broader customer base. Leveraging their relationships, VARs can open new doors for your business, increasing your market reach and potential for growth.

Efficient product deployment and implementation

VARs assist in planning and executing product rollouts, ensuring efficient deployment within your organization. They have the experience and resources to handle the complexities of product implementation, including integration with existing systems. This expertise saves you time and minimizes disruptions to your daily operations.

Client relationship management and support

VARs prioritize building strong relationships with their customers. They go above and beyond to provide personalized service, ensuring that your business receives the attention it deserves. VARs are proactive in their communication, seeking feedback and continuously improving their services to meet your evolving needs.

Stay current with technology trends and advancements

In the rapidly changing technology landscape, it can be challenging to stay up to date with the latest trends and advancements. VARs keep their customers well-informed through regular product updates and training programs. They provide recommendations for technology upgrades and improvements that can help you stay ahead of the competition.

Considerations When Choosing a Value Added Reseller

While partnering with a VAR brings immense benefits, it is crucial to evaluate potential VARs to find the right fit for your business. Consider the following factors:

Evaluating expertise and industry relevance

Look for VARs with a proven track record of success in your industry. Assess customer testimonials and case studies to gauge their expertise and the value they bring to their clients. Verify their certifications and partnerships to ensure they have the necessary qualifications and access to the latest technologies.

Understanding the extent of product portfolio and range

Confirm that the VAR has a diverse product portfolio and range. This ensures they can offer solutions that align with your specific business needs. Additionally, assess the compatibility of their offerings with your existing technology infrastructure to foster seamless integration.

Analyzing customer support and post-sales services

Customer support is a critical factor to consider when choosing a VAR. Determine their response times and availability for support and ensure that they offer additional services such as training or consulting. A VAR that prioritizes customer service will provide the necessary support to maximize the value you receive from their solutions.


Partnering with a Value Added Reseller is a strategic move that can greatly benefit your business. The expertise, customized solutions, streamlined procurement, cost savings, and strong technical support that VARs offer can give you the competitive edge needed in today’s technology-driven landscape.

Evaluate your business needs and consider partnering with a Value Added Reseller that aligns with your industry, goals, and values. The right VAR can become a trusted advisor, helping you navigate technology solutions and driving your business towards success.


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