Publer versus Postly
Publer and Postly are social media management tools aimed at streamlining content scheduling and marketing. Launched in 2019, Publer targets small businesses and freelancers, offering features like scheduling, analytics, and collaboration. In contrast, Postly, also founded in 2021, appeals to larger teams with advanced automation and multi-platform integrations, enhancing marketing efficiency.
Publer
Ideal For
Managing social media accounts
Scheduling Instagram posts
Analyzing post performance
Collaborating with team members
Key Strengths
Streamlined social media scheduling
Powerful analytics for performance tracking
Collaboration features for teams
Core Features
AI Assist
Calendar View
Media Library
Bulk Scheduling
Link in Bio
Postly
Ideal For
Efficient management of social media campaigns for businesses
time-saving content creation for marketers
audience growth for individual influencers
data-driven decisions from campaign analytics
Key Strengths
Cost-effective social media management
time-saving AI content creation
improved audience engagement through scheduling
Core Features
AI-powered scheduling
mobile-ready publishing platform
AI Writer for cost-effective content generation
recurring posts for audience retention
link shortener for streamlined campaigns
Popularity
Decision Matrix
| Factor | Publer | Postly |
|---|---|---|
| Ease of Use |
|
|
| Features |
|
|
| Value for Money |
|
|
| Interface Design |
|
|
| Learning Curve |
|
|
| Customization Options |
|
|
Quick Decision Guide
- You want seamless scheduling across multiple platforms.
- You aim for advanced analytics to measure post performance.
- You value a user-friendly interface for efficient content management.
- You look for collaborative features for team content creation.
- You want budget-friendly plans without sacrificing quality.
- You want efficient social media scheduling and management.
- You aim to boost engagement with smart content suggestions.
- You value detailed analytics for performance tracking.
- You look for collaboration tools for team workflows.
- You seek user-friendly interface for quick navigation.
What Our Experts Say
Publer excels in scheduling and content management, making it ideal for businesses focusing on consistent posting. It offers robust analytics and a user-friendly interface. Conversely, Postly shines in team collaboration and real-time engagement features, ideal for brands needing dynamic interaction. Both face challenges with integrations; however, Publer's simplicity eases setup while Postly demands more initial effort. Choose based on your specific needs: steady posting vs. active engagement.
Jamie Davis
Software Analyst
At a Glance
Publer excels in its user-friendly interface and extensive analytics, making it ideal for individual users and small businesses seeking easy management. Postly, with more advanced automation features, appeals to larger teams needing robust collaboration tools. Pros of Publer include affordability and simplicity; cons involve limited integrations. Postly's pros are powerful automation, while cons include a steeper learning curve. For individuals, choose Publer; for teams, opt for Postly.
Pricing and Subscription Plans
Publer offers four pricing tiers: Free (up to 5 accounts), Pro ($12/month), Premium ($24/month), and Agency ($48/month). Postly features three plans: Starter ($9/month), Growth ($24/month), and Business ($49/month). Both platforms lack hidden fees. For small businesses, Publer's Free plan is cost-effective, while mid-sized businesses may prefer Postly’s Growth plan. Publer generally offers more comprehensive features for slightly higher costs.
Performance Metrics
Publer excels in speed with faster scheduling and posting, while Postly offers high accuracy in analytics and post engagement metrics. Reliability benchmarks show Publer as more consistent in multi-platform publishing. Conversely, Postly outperforms in detailed reporting scenarios. Choose Publer for speed or Postly for in-depth insights and accuracy.
User Experience
Publer offers a clean, intuitive interface with easy navigation, making it user-friendly. Its customization options cater to diverse needs. The learning curve is relatively low, supported by comprehensive guides. Postly, on the other hand, features a modern design but may have a steeper learning curve due to its advanced functionalities. Customizability is decent, and user support includes helpful resources, but it may not match Publer's extensive support documentation.
Integrations and Compatibility
Publer supports integrations with major platforms like Facebook, Twitter, Instagram, LinkedIn, and Google My Business, enhancing workflow efficiency. Postly offers similar compatibility but emphasizes real-time analytics and AI-driven content suggestions, optimizing user engagement.
Limitations and Drawbacks
Publer's limitations include fewer integrations and slower response times. Postly may struggle with advanced analytics and content formatting. Common drawbacks are user interface complexity. Workarounds: use third-party tools for analytics or prioritize simpler content types.