An SEO Specialist optimizes website content to enhance visibility on search engines, critical for driving organic traffic and improving brand awareness. Responsibilities include keyword research, on-page SEO, link building, and performance analysis. Essential skills encompass analytical thinking, proficiency in SEO tools, and content strategy. Typically working in a digital marketing team, they collaborate with content creators, web developers, and marketing analysts. Growth opportunities may lead to roles like SEO Manager or Digital Marketing Director.