Openword empowers businesses to establish themselves as authorities in their niche by creating content that addresses the actual questions people are asking online. By simply entering a topic or keyword, users can discover frequently asked questions related to that topic. Openword scans the web and presents users with the option to select questions, generating long-form, SEO-optimized articles in just one click. This tool aims to enhance visibility and engagement, making businesses the go-to expert in their fields.