Breadcrumbs is a robust lead scoring platform designed to optimize the sales funnel, resulting in significant increases in the conversion of Marketing Qualified Leads (MQLs) to Opportunities (Opp). With features that support both Sales-Assisted and Product-Led Growth (PLG) strategies, Breadcrumbs is adaptable for any business. Users can effortlessly create lead-scoring models using Breadcrumbs Copilot, which generates suggested models with ease. The platform promotes a data-driven approach, allowing companies to automate lead scoring and create customizable and transparent models. By integrating with existing tech ecosystems, Breadcrumbs enables businesses to make informed decisions and enhances various revenue channels. Additionally, it consolidates data for comprehensive business intelligence, aiding in marketing program optimization and improving funnel efficiency.